Chopard Taps Bella Hadid As Global Ambassador in an Alliances of Riches
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Polo Ralph Lauren FW 2024 'Ralph's New York' Campaign by Lachlan Bailey
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Polo Ralph Lauren [IG] returns to home base for its Fall 2024 campaign. New York is the city that launched Ralph and his men’s ties, made by Beau Brummell, in 1967. Menswear followed shortly, launched in 1968.
New York City is deeply embedded in Ralph Lauren’s brand DNA.
All of these sentiments and many more infuse the new Polo Ralph Lauren campaign lensed by Lachlan Bailey [IG], with film produced by Jacob Sutton.
Ralph Lauren Vintage
The campaign also includes items from the Ralph Lauren Vintage Collection, available for the first time in September 2024 on its e-commerce site and in select stores around the world.
Read MoreKendall Jenner's Fall 2024 Edit for FWRD Online Lensed by Sonia Szostak
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Supermodel Kendall Jenner steps back into her role as online retailer FWRD’s [IG] creative director in fashion campaign images lensed by Sonia Szostak [IG].
Malina Joseph Gilchrist styles the shoot featuring sleek, modern luxury fashion from Bottega Veneta, JW Anderson, Maison Alaïa, Saint Laurent, The Attico, Wardrobe NYC and more. / Hair by Tamas Tuzes
Read MorePatriotic Reflections on Dior's Pre-Fall 2024 Americana Tracksuit | Anne Was Wrong
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Dior releases new images from the pre-fall 2024 collection, inspired by the brand’s recent mood embracing New York activism of the 1960s.
AOC considers Maria Grazia Chiuri to have platinum grade design and merchandising instincts. But even Anne thought Dior’s stars and stripes ‘tracksuit’ [above] was Chiuri’s rare flat tire, with its unabashed celebration of stars and stripes Americana. Yikes!
Reconsidering that Dior 2024 Stars & Stripes Tracksuit
After watching night one of the Democratic Convention in Chicago on Monday, I was probably dead-wrong. More tears and overt displays of Democratic, Independent and anti-MAGA Republican patriotism were on display last night, than America has seen in years — maybe decades. Tonight should exceed Monday.
Given my recent attitude adjustment, I now see Chiuri’s track suit as perfect for Democrats’ young Congresswoman Jasmine Crockett [IG], who has represented major parts of Dallas since 2023.
After the eloquently hell-raising speech [IG] Congresswoman Alexandria Ocasio-Cortez gave in Chicago Monday night, AOC would probably wear the Dior Americana tracksuit, too.
So Anne was right-on in her analysis of an American state of mind unknown since 2008 and maybe not even then. WE are taking back patriotism — and with pride. But I was dead wrong with my haughty-woman response to that Dior stars & stripes tracksuit. Good work Dior; please accept my apologies. ~ Anne
Read MoreAnthropologie 'I Love Antro NYC' Fall 2024 Campaign with Barbara, Devyn, Taylor
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If the 2024 US presidential campaign hadn’t been uprooted in the last month, the Anthropologie campaign ‘I Love Antro NYC’ would still be on point.
Models Barbara Palvin, Devyn Garcia, Taylor Hill and scads of New York dogs share an everyday romp around the city.
Photographer Yulia Gorbachenko [IG] is behind the lens, helping Anthropologie continue its winning streak into the fall 2024 season. Anthropologie’s Kyla Flax styles the shoot with creative direction by Chief Creative Officer Jisoo Kang.
Brands With Heart Evoke Emotional Connection
Anthropologie’s brand and store experience have always appealed to our hearts, selling clothes that carried love into our closets. Now — for the first time in AOC’s memory — there is a massive wild card entering the advertising and marketing space.
It’s centered on Democratic presidential candidate Kamala Harris and her running mate ‘Coach’ Tim Walz. It speaks to joy, love and an overwhelming connection to our best-selves as voters and as the American people.
Read MoreScandi Cool Luxury Toteme Fall Winter 2024 Campaign Lensed by Mikael Jansson
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Models Liisa Winkler, Nyaduola Gabriel and Vivienne Rohner are styled by Camilla Nickerson in Toteme’s FW 2024 campaign, lensed by Mikael Jansson. / Hair by Damien Boissinot; makeup by Hannah Murray
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F1 Champion Lewis Hamilton Marries Rimowa and Dior High Standards
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Louis Hamilton’s covers the September 2024 pages of ELLE Brasil [IG], where he wears Dior Men and Issey Miyake in a fashion story styled by Juliana Gimenez for Rimowa luggage, executed with creative director Luciano Schmitz.
Rimowa [LVMH] fires on all cylinders in images that support its new seasonal Original Emerald color. The fashion shoot by Brazilian photographers MAR + Vin [IG] is both subtle and sophisticated in its layers.
Lewis Hamilton was one of the global idea and values people focused in the Rimowa campaign I so love.
Rimowa should follow this new American story, if we really pull this off this election of Harris-Walz. And the 2028 summer Olympics will be in Los Angeles.
Even MAGA agrees that if we win in 2024, with the young people coming of age, AOC’s vision of America will probably win for the long-term. This is a very big story brewing, one LVMH understands deeply.
Read MoreGucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women
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AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni
Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.
Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.
Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.
When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.
Read MoreVictoria's Secret's 'Dream Lingerie' 2024 Campaign Stop on Its Reinvention Journey
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A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman
For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.
Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.
Read MoreFerragamo FW 2024 Campaign Brews Thoughts on Italian Renaissance & Kamala Harris' Presidential Run
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The rise of the Medici family 1400 years after the founding of Florence is a pivotal chapter in world history, marking a period of extraordinary cultural and political transformation.
The Italian Renaissance Is Relevant
These historical facts are on Anne’s mind because of the timeliness of the Italian Renaissance and its connections to several Italian houses like Brunello Cucianelli and Loro Piana. I don’t think of Ferragamo as a philosophical brand, in the way that Brunello Cucianelli is deeply devoted to the humanist philosophy. But they could be.
In the pursuit of accuracy, there’s no argument to be made that Loro Piana is seeped in philosophy either. However, one weekend in June, AOC’s post on Bella Hadid’s Orabella launch suffered a collision with an Apple News post titled ‘Human Consciousness Is an Illusion’.
Read MoreTory Burch FW 2024 Campaign, Lensed in Lisbon by Jamie Hawkesworth
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‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.
Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”
The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.
Read MoreSporty & Rich x adidas Originals Capsule Pops into Le Bristol Paris with Malika el Maslouhi
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The Sporty & Rich brand has a habit of hanging out in the best hotels. Which is why the current Sporty & Rich x adidas Originals capsule collection popped into Le Bristol in Paris’ 8th arrondissement last week in time for the Paris Olympics.
Model Malika el Maslouhi models the sporting capsule in digital media and in-store materials.
Marketing and branding has tapped every aspect of food sourcing, including a flour mill and a chocolate factory in the hotel basement. This is important to know, when a Sporty & Rich x adidas Originals miche du pain arrives on one’s table in the relaxed brasserie. Or the famous Le Bristol door key for your room? Emily Oberg has left her mark there, too.
Read MoreEtro Summer 2024 Campaign Shot by Raffaele Cerulo | L Catterton Etro Capitalization Update
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Etro presents a summer 2024 collection inspired by the dreamy atmosphere of an Italian vacation, shot in the fascinating, stylish and rambling atmosphere of Villa Elia, in the heart of Puglia.
Models Claudio Goncalves, Lena Werner and Nathali Fried are styled by Francesca Parise in images by Raffaele Cerulo [IG]. Creative direction by Etro designer Marco de Vincenzo.
Read MoreVersace's Fall 2024 Campaign Style Seduction at LA's Marmont Hotel by Mert & Marcus
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Versace [IG] celebrates Hollywood history, returning to Los Angeles and the Marmont Hotel for its Fall 2024 campaign. Mert & Marcus [IG] are behind the lens, capturing models Vittoria Ceretti, Fernando Lindez, Hedi Ben Tekaya , Lee Minseok and Loli Bahia.
Chateau Marmont officially opened its doors in February 1929, 95 years ago, just months before the stock market crash that heralded the Great Depression. It offered refuge for decades to celebrities, Hollywood stars and rich people engaging in frequent debauchery behind its secretive walls.
Read MoreDior Fall 2024 Campaign Channels Miss Dior's Second Wave Women's Rights Spirit
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Dior’s creative director Maria Grazia Chiuri was recently called the most modern couturier working today by Vogue’s Nicole Phelps.
In trying to explain her ‘design ethos’, while unintentionally drawing a line in the sand between herself and Christian Dior, Chiuri explained further. “Couture has historically been about ‘building the body’ with its corset foundations and highly-structured silhouettes. But I don’t want to build the body, I want to release it.”
For her Fall 2024 collection, Chiuri turned to the Miss Dior boutique, opened in 1967 to showcase a separate ready-to-wear collection during the tenure of Marc Bohan.
The designer explained: “I think he was really visionary for the time because the couture house was in difficulty. They had this relationship only with these couture clients—and women were changing. Not all the couture-house creative directors were so visionary to understand the new era, and new women.”
Read MoreJoy Is Building at the House of Chloé | Fall/Winter 2024 Campaign by Sam Rock
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Chemena Kamali could write a book about the history of Chloé, having worked there as an obsessed junior designer under Phoebe Philo and then again under Clare Waight Keller. Everyone says that Kamali understands the soul of the brand.
Chloé Fall/Winter 2024 campaign models include Jessica Miller, Kristine Lindseth, Liya Kebede, Ornella Umutoni, Saphira Krumhaar, Shuqi Lan and Suvi Riggs — lensed by Sam Rock.
Just three letters spelled out the new day at Chloé: J-O-Y! The world is in serious need of a bit of joy, and Chemena Kamali is here for the moment — along with her buckets of design and marketing talent.
Read More![Balenciaga 'Le City' Bag Campaign [2024] with Kidman & Moss by Mario Sorrenti](https://images.squarespace-cdn.com/content/v1/55f45174e4b0fb5d95b07f39/1720540917549-JIHYI5LZKP4IAPIDKQ2U/Balenciaga-le-city-bag-by-Mario-Sorrenti-July-2024-3.png)
Bridgerton's Nicola Coughlan Launches SKIMS Soft Lounge Collection Long Dresses
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The Kim Kardashian SKIMS [IG] machine rolls into summer 2024, with Bridgerton star Nicola Coughlan headlining the Soft Lounge Collection that includes the Long Tank Dress, Soft Lounge Tube Dress, Long Slip Dress in Celeste, Long Sleeve Dress — with styling by Aimée Croysdill.
Across the six Soft Lounge Collection dresses, lensed by uber-talented photographer Elizabeth Porodina [IG]. the Instagram Likes run 65,000 to 1 million per image. / Makeup by Neil Young; hair by Halley Brisker
Read MorePre-Fall 2024 Lauren Ralph Lauren Campaign and 1st Quarter RL Financials
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