Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni

Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.

Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.

Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.

When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.

Read More

Alessandro Michele Official As Creative Director at Valentino Couture

Alessandro Michele Official As Creative Director at Valentino Couture

Valentino has made the announcement we’ve all been waiting for: Alessandro Michele will become the new creative director of the Rome-based couture house.

Michele will step into the creative-head shoes of his friend Pierpaolo Piccioli, who existed the Rome-based house last Friday. The designer embarks on his new journey next Tuesday, according to an internal statement.

I just visited Michele’s IG to follow any breadcrumbs he has left along the way. Of course, the ‘Alice in Wonderland’ book was a must-add to AOC’s visual about Alessandro Michele’s new journey.

A close friend of Michele’s reached out to me in regard to AOC’s commentary on the Chinese New Year 2023 Gucci post celebrating the Year of the Rabbit. AOC includes those links, as we lift off again with one of fashion’s most visionary and talented Queen Bees. AOC is so happy Alessandro Michele is back.

Read More

Rabbits Are Rising for Mushroom Lovers

Rabbits Are Rising for Mushroom Lovers

With the Gregorian calendar’s New Year’s Day upon us in hours, and the Chinese Zodiac Year of the Rabbit ringing in the Lunar New Year on January 22, 2023, Gucci releases a beautiful and without controversy campaign that celebrates two global cultures and also Easter 2023, coming on April 9.

Thank you to perhaps the most soulful creative in fashion — Alessandro Michele, formerly of Gucci. I am certainly one of the people who only recently expressed my understanding of your vision and perspective.

Read More

Confirmed: Gucci Creatve Director Alessandro Michele Has Departed

Confirmed: Gucci Creatve Director Alessandro Michele Has Departed

Gucci Creative Director Alessandro Michele has left the Kering-owned luxury brand. Note:

The former accessories designer is credited with reviving Gucci's popularity with undeniably Gucci flamboyant and gender-fluid styles. That can be part of the problem in a fashion culture that is always on the move.

François-Henri Pinault, chairman and CEO of Kering, said of Michele: “His passion, his imagination, his ingenuity and his culture put Gucci centre stage, where its place is. I wish him a great next chapter in his creative journey.”

Read More

Gucci Resort 2022.23 Fires Up Wanderlust in Images by Max Siedentopf

Gucci Resort 2022.23 Fires Up Wanderlust in Images by Max Siedentopf

Gucci’s resort 2022 collection may win the fashion crown for best global hot spots bags ever. More is better in a lineup that surely touches down on all continents: Bondi, Hawaii, Miami, Mykonos, Palm Desert and — well, we’re just getting started.

Max Siedentopf creates larger than life images where models including Anok Marial, Mathilde Buoso and Ruiqi Jiang tower above the little people, styled by Luca Galasso. Gucci Creative Director Alessandro Michele looms large with his beautiful wit in high gear as he wings around the world. Next stop unknown.

Read More

GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns

GUCCI X The North Face Launches with Camp Design Happy Colors, Patterns AOC Fashion

GUCCI X THE NORTH FACE has landed, with a visual emphasis on Gucci. Experts will look under the hood of this magic backpack ride to understand the less obvious North Face performance -gear qualities of the camp-fashion garments.

The Gucci-color palette is packed with vivid colors and whimsy galore, a design vision that makes the collection distinctly runway-friendly. Does the collab project performance? Not really. It’s Gucci-camp style all the way — which is probably fantastic — or maybe not. Buyers with high-value credit cards will write the sales success element of this story.

The campaign and lookbook images were shot in The Alps by Daniel Shea [IG], with creative direction by Alessandro Michele and art direction by Christopher Simmonds.