AOC is delighted to see these Gucci Cruise 2026 images, lensed by Dudi Hasson [IG]. Suzanne Koller styles Gucci Cruise 2026 models Anasofia Negrutsa, Ine Michelmann, Pati Bogusz, and Yoni Tijn.
Designer Simon Porte Jacquemus delights fans with the Nike x Jacquemus Après Ski Collection [IG], modeled here by Bibi Breslin and Joe Baker, with styling by Katie Burnett./ Hair by Louis Ghewy; makeup by Eva Louis
The 18-piece Nike x Jacquemus Après Ski apparel collection is designed to offer “uncompromising winter sport performance and style, snowboarders and all athletes, who lean into the mountain lifestyle,” writes Nike.
Hallelujah! AOC bumped into Pharrell’s Louis Vuitton Spring-Summer 2026 Men’s Pre-Collection video and it’s so joyful. Pharrell brings his humanity into everything he does.
Styled by Matthew Henson, the campaign is fronted by English footballer playing for Real Madrid CF, Friend of the House Jude Bellingham and English actor and producer Callum Turner, a House ambassador.
Photographed and filmed by Oliver Hadlee Pearch [IG] the footballer and actor are seen in scenes from aristocratic life — with no aloofness.
The international model lineup in Vogue’s Chanel story includes Abény Nhial, Achol Ayor, Aditsa Berzenia, Awar Odhiang, Bhoomi Yadav, Charlotte Boggia, Dru Campbell, Feng Jiao Long, Luiza Perote and Zaya Guarani, styled by Amanda Harlech in images by Rafael Pavarotti [IG]. / Hair by Karim Belghiran; makeup by Ammy Drammeh
Blazy is an empath; hands down. AOC has written about his leadership style, mixed with his creative curiosity, and prior overt gestures to get the recognition for the women in his Bottega Veneta atelier that they deserved.
Jonathan Anderson is supposed to be the boy wonder creative designer we’re all trying to swoon over, but increasingly it seems like Blazy’s the one to watch.
The CasablancaParis Ski Campaign Winter 2025-26 is easy on the eyes, with models Fares Ben M’barka and Nadine Kirilova fronting designer Charaf Tajer’s classic — even patriotic — retro color palette. There’s only one color scheme with equal appeal on both sides of the Atlantic, and that’s red-white-blue.
Casablanca teamed up with Faction Skis [IG] in their first-ever ski capsule, created with Tajer and Steve Grimes, Casablanca’s brand and art director. Photographer Per Appelgren [IG] captured the luxury brand campaign created with its Gen Z audience in mind.
Banana Republic [IG] released its Fall 2025 Campaign ‘San Francisco, 1978’, with a series of images that mean more if we look under the hood of human events that year, including the brand’s founding.
Banana Republic ‘San Francisco 1978’ models Andreea Diaconu, David Corenswet [actor playing Superman], Giacomo Cavalli, and Paula Soares are lensed by Sonia Szostak [IG] with creative direction by Michael Scanlon. / Hair by Michal Bielecki; makeup by Dan Duran
Thumbs Up or Thumbs Down in 1978
AOC queried whether 1978 in San Francisco-Mill Valley was a good year. The response was ‘not really’. Surely millions of Californians living in Banana Republic country would disagree. So we ran down why the response to our question was so glum.
Louis Vuitton [IG] Women Creative Director Nicolas Ghesquière returned to Avignon, France and the historic Palais des Papes, residence of popes in the 14th century and scene of the 2026 Cruise fashion show, for the 2026 Cruise Campaign shot by Jamie Hawkesworth [IG].
In their own words, LVW calls the campaign “a radiant clash of centuries” as the majesty of the Middle Ages converges with the dazzling defiance of glam rock.
AOC is certain that Pope Leo is just beaming with all this free PR from Louis Vuitton, especially given his obvious intention to become deeply-embedded in popular culture and with a strong American influence.
Anne is down for anything that shows our better and beautiful face to the world than the Trump Administration’s attempts to destroy the soul of the American experiment.
The American pontiff is becoming a giant brain cluster f*** in the world of progressives. And don’t think LVMH, with Pharrell Williams, organizing the concert last December 2024 for the reopening of the badly-burned Notre Dame Cathedral in Paris went unnoticed by Pope Leo.
That’s before Pharrell co-produced a 3 hr. concert at the Vatican in September with 300,000 holy spirits waving their iPhones like fireflies honoring our deep need for grace in this world.
And John Legend played and sang ‘Glory’ from ‘Selma’, leaving the Americans to lose our damn minds when Legend then hit ‘Bridge Over Troubled Waters’.
Styled by Aleksandra Woroniecka, the campaign welcomes returning Loro Piana photographer Annemarieke Van Drimmelen [IG], who shot the campaign at the Grand Chalet, vacation home of the renowned painter Balthus.
Built in 1754 in the heart of the Swiss Alps, in a place called Rossinière, the former hotel is a Swiss heritage site and one of the largest wooden structures in Europe.
Today, it is the home and studio of Balthus’ daughter Harumi Klossowska de Rola and her family. More than a mere residence, it is where heritage, art, and savoir-vivre are in constant conversation between generations.
AOC’s response to quiet Chanel news was OMG! But of course Matthieu Blazy [IG] will use Louise & Maria Thornfeldt at Chanel [IG]. And these fabulous details photographs truly bring Blazy’s Chanel debut collection to life.
These are some of the best photos AOC has seen in revealing textures and details up close and personal. And the show backdrop is stellar, even cosmic.
The textures, the weaves and embellishments. The jewelry and attitude of modernity. It’s also about Matthieu Blazy’s relationship with women — which is quite extraordinary from what I’ve read.
Mulberry [IG] has engaged British actor Cynthia Erivo to front its ‘The Mulberry Spirit’ Fall 2025 campaign, lensed by Tim Walker [IG] and styled by Kate Phelan.
Anne has experienced meteor showers all over her brain in the last week, after writing about Anok Yai’s Perfect Magazine #9 fashion story. I called her “a high priest for humanity” and meant it. You cannot imagine the psychological, spiritual, emotional roller coaster ride I’ve been on for the last week.
It’s another story — except that my Anok Yai-induced psycho drama dropped me off last week in the care of Cynthia Erivo and the November 2025 debut of ‘Wicked: For Good’. The trailer is stellar. It’s right up there with Pharrell’s Vatican City Concert 2025, discussed last night when I learned that Deva Cassell’s movie ‘Zero.A.D’ — where she plays the Virgin Mary — had been moved to 2026.
Louis Vuitton [IG] ambassadors Emma Stone and Hoyeon present the luxury house’s new leather goods campaign, shot by photographer Ethan James Green [IG]. Framed against fashionable sketches of Boulevard Haussmann architecture, the fresh and clean campaign offers no distractions from the Capucines and Side Trunk handbags.
Grace Elizabeth fronts a winter campaign for Eres [IG] swimwear, a French brand also making lingerie, founded in 1968 and acquired by Chanel in 1996. Israeli photographer Dudi Hasson [IG] captures the campaign with hair by Pawel Solis.
The world’s top models wearing H&M’s off-duty casual femininity from designer Eliana Masgalos between shows includes Alex Consani,Awar Odhiang, Diane Chu, Jacqui Hooper, Maty Fall, Mariacarla Boscono, Mona Tougaard, Paloma Elsesser, Sora Choi and Vittoria Ceretti. Some models had their dollie sidekicks riding shotgun.
This campaign is part of H&M’s larger strategy around their participation in global fashion events. The brand becomes a global fashion voice — not by competing with their own runway show — but by becoming part of everyone’s show in a very democratic way.
Frankly, this strategy appeals to the models, who continue to seek greater direct influence in fashion week action and events. Translated, they want to have roles beyond being a mannequin. The best example of this desire — and ability — was model Awar Odhiang’s spontaneous ‘hostess with the mostess’ takeover of the closing of Matthieu Blazy’s fabulous Chanel debut.
Jonathan Anderson taps Dior’s three newest ambassadors: Mia Goth, Greta Lee and Mikey Madison for the reveal on Monday of the new Lady Dior handbag campaign.
Photographer David Sims [IG] shot the campaign at the Pavillon de Musique de la Comtesse du Barry, the reception space in Louveciennes built for Madame du Barry, the official mistress of King Louis XV. There’s definitely a sense of continuity between Anderson’s debut men’s show in June and this campaign for a truly iconic Lady Dior handbag.
Celine designer and artistic director Michael Rider shares a new Spring 2026 Campaign with a focus on bags. Four models — Boma Sunday, Kylie Young, Svetlana Lethelier and Victoria Blecher — are styled by Ewa Kluczenko in key pieces from The Garance, The Cabas New Luggage, The Besace Soft Triomphe and more collections.
PhotographerZoe Ghertner [IG] is in the studio, with creative direction by Charles Levai and Kevin Tekinel./ Hair by Duffy; makeup by Lucia Pieroni
“At Ralph Lauren, no one would accept that I was American—I was French to them,” the designer reflects. “And my whole life in Europe, I have always been the most American person in the room.”
LOEWE [IG] creative directors Jack McCollough and Lazaro Hernandez introduce a series of images, captured by photographer Talia Chetrit [IG] as visual vibes of their approach to expressing the DNA of the LOEWE brand.
“This teaser stands as an opening gesture, the outset of a new dialogue,” the American designers and founders of the Proenza Schouler brand expressed. “The campaign begins to define a tone, a spirit, and the beginnings of an intent.”
The expressed sensuality is clear to the naked eye and it teeters on an expressed homoeroticism for an opening statement.
Models Ajus Samuel, Libby Taverner, Lota Blaskovic and Noor Khan are center stage in the large collection of visuals developed for the Saint Laurent Winter 2025 Campaign.
Drew Vickers [IG] acts as photographer and director for this artistic color explosion, styled by Paul Sinclaire and with the actual collages created by Arnaud Michaux [IG].
This is the first time the private residence for Saint Laurent and Pierre Bergé — Villa Oasis — has been used for a commercial campaign.
Collage effects are unusually effective in the campaign, acting as a metaphor for the French-Moroccan cultural design fusion that has fueled French design for decades.
The Dries Van Noten Fall/Winter 2025 Campaign showcasing the first collection under new creative director Julian Klausner is shot by in-demand photographer Carlijn Jacobs [IG]. The location of the ‘Behind the Curtain’ Campaign is Opéra Garnier, located in The Palais Garnier and commissioned by Napolean III for the Paris Opera and built from 1861 to 1875.
Watching the fashion show video, it was obvious that the new Dries Van Noten collection embraced old Dries, but Klausner had also injected a new vibe into the collection that could only be his own.
As I noted on Tuesday in a deep dive into the Prada Galleria bag campaign, the ancient history of rituals goes far deeper than the pursuit of shiny hair while admiring ourselves in the mirror. Like Prada, the Dries Van Noten brand has credentials when the focus is rituals.
Having watched us trivialize the concept of duality into nothingness, I sincerely hope we don’t put the word ‘ritual’ through the same meat grinder.
Prada ambassador Scarlett Johansson fronts her third Prada Galleria [IG] bag campaign, directed by Yorgos Lanthimos. Prada regular Ferdinando Verderi provided creative direction for a handbag Prada calls a “totem of change.”
It’s the first time the two creatives Johansson and Lanthimos have worked together.
A totem of change: It’s indisputable that the Prada Galleria campaign is focused on rituals, which have evolved among humans for thousands of years and are closely aligned with religion and spirituality. When you call a handbag a “totem of change”, this creative team is placing the Galleria on a significant pedestal.
The Prada campaign lovingly mocks rituals with Johannson embracing a very long — and seemingly absurd to-do list given her by an ‘other’ self — in the execution of her particular ceremony.
From the standpoint of human psychology, Carl Jung called Johansson’s other self, the “shadow self”, and we see her operating in the film.
Edward Enninful [IG] embarks on a big week in his latest — and greatest — fashion industry, personal metamorphosis with his inaugural Moncler Genius collection, titled Moncler x EE72. Edward has worked with Moncler in the past, but not in his official capacity as designer.
Moncler and Enninful bring this Moncler x EE72 vision to life with a window display at Saks Fifth Avenue’s New York Flagship, timed with the start of New York Fashion Week. The presentation spans seven windows at 5th Avenue and 50th Street.
Tonight September 12 Edward will officially launch his new quarterly 72 Magazine.
