Miuccia Prada and Raf Simons extend their chill approach to the holidays, with this December 2025 drop lensed by Oliver Hadlee Pearch [IG].
Models include Arvid Kaldo, Bakary Cisse, Ma Kaidong, Noor Khan, Pierrick Grégoire, Rejoice Chuol and Ruyu Chen with styling by Olivier Rizzo and creative direction by Ferdinando Verderi.
Prada [IG] releases its ‘Prada Days of Summer 2025 Campaign’ lensed by Oliver Hadlee Pearch [IG] with creative direction by Ferdinando Verderi and designers Miuccia Prada and Raf Simons.
Prada is known for being one of fashion world’s most intellectual brands.
Pearch’s calm waters are distinctive in the summer campaign images. Of course, AOC turns to the lessons of history to consider not only the waters, but also the faces of the campaign traveling in small boats.
The symbolism and mythology of calm waters have been the source of contemplation and meaning across all continents and religions in the history of humankind.
A Lesson from Icarus for Elon Musk
In the Greek myth Icarus likely saw his reflection in the calm waters of the sea — as he plunged to his death. Ignoring the advice of Daedalus that he not fly too close to the sun — or his wings would become dysfunctional as the wax holding them together melted — Icarus could not resist separating himself from the rest of humanity as a sun god.
