Bottega Veneta Embraces Sumptuous, Modern Elegance in Milan's Galleria Vittorio Emanuele II

Bottega Veneta Embraces Sumptuous, Modern Elegance in Milan's Galleria Vittorio Emanuele II

Italian luxury brand Bottega Veneta opened its third store in Milan on Tuesday, with a design perfectly integrated into Galleria Vittorio Emanuele II, a landmark location between the city’s Duomo cathedral and the Teatro alla Scala.

Covering about 2,600 square feet over two levels, the store is AOC’s favorite to date. It’s modern without being cold and sumptuous without being overbearing. Even the huge gold planter works for AOC. Love the green leather.

“There are different experiences of space in the store,” Matthieu Blazy told WWD. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship. And to capture the intimacy and the imagination of getting dressed.”

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Bottega Veneta Fall 2022 Fashion Story in Manifesto 88 by Georgia Devy Smith

Bottega Veneta Fall 2022 Fashion Story in Manifesto 88 by Georgia Devy Smith

Manifesto Magazine #88 October 2022 focuses on a select group of designer collections and Bottega Veneta is one of them. Models Momo Ndiaye and Xia Yuancen pose in key pieces from the Fall 2022 collection in a fashion story styled by Thea Lewis-Yates. London-based photographer Georgia Devy Smith [IG] captures the duo in a new again Bottega Veneta described by Creative Director Matthieu Blazy in this way:

“The idea was to bring back energy, a silhouette that really expressed motion, because Bottega is a bag company, so you go somewhere, you don’t stay home. This collection basically is a journey,” he continued. “There’s many characters, they all have places to go, they feel quite free.”

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