Miu Miu shares its Holiday 2025 campaign with actor Emma Corrin expressing a boyish insouciance about the holiday, in images captured by Lengua [IG]. Edward Quarmby serves as creative director on the campaign, with styling by Lotta Volkova.

Miu Miu [IG] is riding near cult status among young people in China, as its parent Prada Group reported an 18%, nine-month, year-to-date increase at constant currency. In reported terms, revenue rose 15% placing Prada Group in a positive light navigating China’s economic slowdown in the luxury market and beyond.

Miu Miu’s 2024 Upcycled collection takes a major role in the holiday campaign, a testament to the brand’s commitment to circular design practices. Crafted from re-fashioned deadstock yarn, kilts, and leather, each garment in this limited-edition collection is permeated with a hint of spunk, as the Miu Miu brand explores what it means to be human.