Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

Gucci's Fall 2024 Campaign Prompts AOC's Research Into Lobotomies for Women

AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni

Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.

Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.

Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.

When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.

Read More

Sabato De Sarno’s Gucci Ancora Campaign Lensed by David Sims

Sabato De Sarno’s Gucci Ancora Campaign Lensed by David Sims

Gucci Ancora is creative director Sabato De Sarno’s ad campaign for his debut Gucci collection. The director’s choice of the word Ancora is an Italian terms that translates “again” in English.

Gucci Ancora is creative director Sabato De Sarno’s ad campaign for his debut Gucci collection. The director’s choice of the word Ancora is an Italian terms that translates “again” in English.

Read More

Karlie Kloss Buys i-D Magazine as CEO. Alastair McKimm Now CCO, Global EIC

Karlie Kloss Buys i-D Magazine as CEO. Alastair McKimm Now CCO, Global EIC

Karlie Kloss is the proud owner of i-D Magazine, a decade after being featured on i-D’s Spring 2013 cover.

Fast forward to November 2023, where Karlie’s new media company Bedford Media is flying solo in acquiring i-D Magazine.

Karlie will lead the British magazine as CEO, with i-D top editor Alastair McKimm [IG] expanding his role to the title of chief creative officer and global editor-in-chief.

Read More

A Celestial Sparkling Kim Kardashian for Marc Jacobs Resort 2023-4 by Tyrone Lebon

A Celestial Sparkling Kim Kardashian for Marc Jacobs Resort 2023-4 by Tyrone Lebon

Kim Kardashian returns to Marc Jacobs [IG] for a 2023/4 resort collection launch, bringing her platinum Rapunzel tresses with her. Kim also appeared in the fall 2023 campaign.

Tyrone Lebon is behind the lens, capturing Kim’s shimmering silver corset top and silvery gray embossed stipe jeans, styled by Alastair McKimm.

Kardashian’s self-discipline leaves us incredulous, being an engaged mom to four kids, an entrepreneur and businesswoman in multiple enterprises, a lawyer in training with a focus on prison-reform and wrongly-imprisoned people, and a committed gym-rat who works out two hours a day.

Some of the best people in fashion and retail — Angela Ahrendts, former CEO of Burberry and EVP of Apple Retail, for example — are on KK’s team today.

On the one hand, Kim’s touch is everywhere but her management partnerships now cross two-three other Kardashian-Jenner businesses including Kylie’s new Khy apparel brand.

Read More

As Gucci Pursues An 'Exclusive Elevated Path', Anne Says 'Watch for Landmines'

As Gucci Pursues An 'Exclusive Elevated Path', Anne Says 'Watch for Landmines'

In-transition luxury house Gucci presents its Fall Winter 2023 campaign featuring Vittoria Ceretti, Aboubakar Konte and Brando Erba, lensed by photographer David Sims [IG].

Alastair McKimm styles the cast with hair by Paul Hanlon and makeup by Thomas De Kluyver. “Brakhage” by Stereolab is the music in the campaign video.

I noted a few months ago that we didn’t even post the new Gucci Valigeria campaign video, thinking it was just a stop along the way of Gucci’s reinvention. But that mistake was AOC’s.

The video is exactly in sync with the Fall 2023 campaign.

Many luxury brands — Louis Vuitton immediately comes to mind, but also Dior — are redefining luxury in more humanist terms. This branding does not prevent exclusive salons for best customers. But our common humanity — or ubuntu — is part of the luxury brand story.

Look at the new RIMOWA campaign, as a good example.

Read More

Anok Yai Fronts Marc Jacobs Summer 2023 Campaign Lensed by Alasdair McLellan

Anok Yai Fronts Marc Jacobs Summer 2023 Campaign Lensed by Alasdair McLellan

Supermodel Anok Yai delivers the Marc Jacobs Summer 2023 campaign, styled by Alastair McKimm. Anok poses in key pieces from The Bi-Color Snapshot, The Utility Snapshot in Bubblegum and The Denim Monogram Collection, lensed by Alasdair McLellan [IG]./ Hair by Akki Shirakawa; makeup by Sam Visser

Read More

Anok Yai and Her Soft-Landing Fan Club in i-D Magazine Summer 2023 by Mario Sorrenti

Anok Yai and Her Soft-Landing Fan Club in i-D Magazine Summer 2023 by Mario Sorrenti

Top model Anok Yai is wearing nothing but her gorgeous skin — oh wait—we forgot to look at her feet — in the summer 2023 issue [IG] of i-D Magazine. The colors are so mesmerizing, almost as captivating as the Estúdio Campana sofas, perfect for Anok’s repose. Did anyone paint her?

Alastair McKimm styles the top model, whose presence is designed to get us to read the cover story [now it all makes sense] — a rare convo of three graffiti legends KAWS, Futura and Roger Gastman. Mario Sorrenti [IG] is behind the lens, capturing this bit of digital frivolity.

Read More

Bella, Paloma, Selena + Lil Durk for Marc Jacobs Denim Monogram 2022 by Mario Sorrenti

Bella, Paloma, Selena + Lil Durk for Marc Jacobs Denim Monogram 2022 by Mario Sorrenti

Chicago rap star Lil Durk [Durk Derrick Banks] has a love for fabulous fashion and brands are taking notice. Lil Durk joins Bella Hadid, Paloma Elsesser and Selena Forrest in the new Marc Jacobs Denim Monogram Collection, now available at Marc Jacobs retailers.

Read More