Model Ida Heiner nurtures her summer glow in the June-July 2025 issue of Vogue France [IG].Alastair McKimm styles the fashion shoot in Saint-Barthelemy, with Carin Backoff [IG] behind the lens./ Hair by Tomo Jidai; makeup by Jamal Scott
How refreshing to see sensuality back in fashion for Vogue France’s June/July 2025 Wellness issue, with Claire Thomson-Jonville head of editorial content. Fashion & image director at large Alastair McKimm chooses luxury staples from Alaiä, Calzedonia, Chloe, Courrèges, Eres, Loewe, Louis Vuitton, Stella McCartney and more.
The fashion shoot is centered on Imaan Hammam, a modern goddess with ancient roots, lensed by Mario Sorrenti [IG], with creative direction by Raul Martinez./ Hair by Tomo Jidai; makeup by Jamal Scott
Gisele covers Vogue France’s [IG] June/July 2025 issue devoted to summer getaways and the concept of fulfillment — “that subtle state where one feels completely oneself and in harmony with one’s body, mind and choices.”
The Vogue France team travelled to Saint Barthélemy with Mario Sorrenti [IG] behind the lens and fashion + Image director Alastair McKimm on styling. The fashion story features hyper-feminine looks from Alexander McQueen, Balenciaga, Banana Moon, Cartier, Chloe, Dior, Louis Vuitton, Tom Ford and more./ Hair by Tomo Jidal; makeup by Jamal Scott
Vittoria Ceretti has a truly original interview in Vogue France. The top model is styled by Alastair McKimm and lensed by Carin Backoff [IG].
In fact, they made her response to an innocent question the headline, even though her response came mid-interview:
"I have always been sure that I was a whale, in a previous life."
Why a whale?
Because she lives in the ocean - I love the ocean as much as it scares me. And they are mammals, so they keep their young with them, even for very long trips.
Ceretti gave him a real opener with that answer, but Mr. Dreyfus wanted none of it. Of course, this was not the ‘end of it’ with Anne and AOC. Read our update and much more of the actual interview on top-of-page link.
Supermodel, Russia-born Natasha Poly covers the February 2025 issue of Vogue France [IG], wearing Prada blue and Van Cleef & Arpels on the cover, and a pink version of the coat dress inside.
From the perspective of Claire Thomson Jonville, now in charge of editorial content at Vogue France, Poly embodies “the spirit of timeless sensuality” at age 39.
Alastair McKimm styles the supermodel, known for her innate sensuality, in Bottega Veneta, Dior, Maison Alaia, Maison Margiela, Self Portrait, YSL and more captured by Willy Vanderperre [IG]./ Hair by Louis Ghewy; makeup by Karin Westerlund
In the Vogue France [IG] December 2024 cover story ‘La Renaissance du Chic’, the fashion emphasis is a blend of sophistication, elegance and simplicity. A feeling of modernity mixed with classicism. It’s both an attitude and a natural way of being. It’s simply Parisian.
Iconic photographers Mert Alas [IG] & MarcusPiggott [IG] alongside top stylist Alastair McKimm, photograph the multicultural Algerian-French beauty Loli Bahia, a young woman of her time and already a top-flight fashion model.
‘A Beloved Diamond in the Rough’
Vogue France’s Alexandre Marain affectionately calls the girl from Lyon ‘a diamond in the rough’ — actually a possessive ‘our’ diamond.
Bahia is cherished by French luxury fashion and beyond as ‘their young woman’, a living embodiment of a global, multicultural French aesthetic with a complex history — one this young woman embraces fully. Learn more about her in AOC Fashion
AOC has searched for days to find something positive about Gucci’s Fall 2024 Campaign [IG] with models Alaato Jazyper, Jiahui Zhang and Loli Bahia. Riccardo Zanola acts as artistic director in images styled by Alasdair McKimm and lensed by David Sims [IG]. / Hair by Duffy; makeup by Lucia Pieroni
Gucci Creative Director Sabato De Sarno sits atop this campaign, as he methodically and slowly ponders his way out of the red-ink mess that is today’s Gucci brand.
Global luxury brands Gucci and Burberry are vying for first place in this sea of red ink. Gucci — with its strong, leather-goods business — should not be in the same car-wreck pileup that includes Burberry, who does not have iconic handbags.
Not only has the Fall 2024 Campaign prompted AOC to investigate the history of brain lobotomies as a medical treatment for women disproportionally. Anne’s very high-grade, brain wiring just recalled the extreme degree of misogyny in the Italian Futurist movement, launched in 1909 by the Italian poet Filippo Tommaso Marinetti. Read our insights on this subject.
When professionals cut open a luxury brand patient with a big heart and leave it bleeding profusely on the operating table for nearly two years, death is a real possibility.
Gucci Ancora is creative director Sabato De Sarno’s ad campaign for his debut Gucci collection. The director’s choice of the word Ancora is an Italian terms that translates “again” in English.
Gucci Ancora is creative director Sabato De Sarno’s ad campaign for his debut Gucci collection. The director’s choice of the word Ancora is an Italian terms that translates “again” in English.
Karlie Kloss is the proud owner of i-D Magazine, a decade after being featured on i-D’s Spring 2013 cover.
Fast forward to November 2023, where Karlie’s new media company Bedford Media is flying solo in acquiring i-D Magazine.
Karlie will lead the British magazine as CEO, with i-D top editor Alastair McKimm [IG] expanding his role to the title of chief creative officer and global editor-in-chief.
Kim Kardashian returns to Marc Jacobs [IG] for a 2023/4 resort collection launch, bringing her platinum Rapunzel tresses with her. Kim also appeared in the fall 2023 campaign.
Tyrone Lebon is behind the lens, capturing Kim’s shimmering silver corset top and silvery gray embossed stipe jeans, styled by Alastair McKimm.
Kardashian’s self-discipline leaves us incredulous, being an engaged mom to four kids, an entrepreneur and businesswoman in multiple enterprises, a lawyer in training with a focus on prison-reform and wrongly-imprisoned people, and a committed gym-rat who works out two hours a day.
Some of the best people in fashion and retail — Angela Ahrendts, former CEO of Burberry and EVP of Apple Retail, for example — are on KK’s team today.
On the one hand, Kim’s touch is everywhere but her management partnerships now cross two-three other Kardashian-Jenner businesses including Kylie’s new Khy apparel brand.
In-transition luxury house Gucci presents its Fall Winter 2023 campaign featuring Vittoria Ceretti, Aboubakar Konte and Brando Erba, lensed by photographer David Sims [IG].
Alastair McKimm styles the cast with hair by Paul Hanlon and makeup by Thomas De Kluyver. “Brakhage” by Stereolab is the music in the campaign video.
I noted a few months ago that we didn’t even post the new Gucci Valigeria campaign video, thinking it was just a stop along the way of Gucci’s reinvention. But that mistake was AOC’s.
The video is exactly in sync with the Fall 2023 campaign.
Many luxury brands — Louis Vuitton immediately comes to mind, but also Dior — are redefining luxury in more humanist terms. This branding does not prevent exclusive salons for best customers. But our common humanity — or ubuntu — is part of the luxury brand story.
Look at the new RIMOWA campaign, as a good example.
Supermodel Anok Yai delivers the Marc Jacobs Summer 2023 campaign, styled by Alastair McKimm. Anok poses in key pieces from The Bi-Color Snapshot, The Utility Snapshot in Bubblegum and The Denim Monogram Collection, lensed by Alasdair McLellan [IG]./ Hair by Akki Shirakawa; makeup by Sam Visser
Top model Anok Yai is wearing nothing but her gorgeous skin — oh wait—we forgot to look at her feet — in the summer 2023 issue [IG] of i-D Magazine. The colors are so mesmerizing, almost as captivating as the Estúdio Campana sofas, perfect for Anok’s repose. Did anyone paint her?
Alastair McKimm styles the top model, whose presence is designed to get us to read the cover story [now it all makes sense] — a rare convo of three graffiti legends KAWS, Futura and Roger Gastman. Mario Sorrenti [IG] is behind the lens, capturing this bit of digital frivolity.
Chicago rap star Lil Durk [Durk Derrick Banks] has a love for fabulous fashion and brands are taking notice. Lil Durk joins Bella Hadid, Paloma Elsesser and Selena Forrest in the new Marc Jacobs Denim Monogram Collection, now available at Marc Jacobs retailers.