Sabato De Sarno’s Gucci Ancora Campaign Lensed by David Sims AOC Fashion

Gucci Ancora is creative director Sabato De Sarno’s ad campaign for his debut Gucci collection. The director’s choice of the word Ancora is an Italian terms that translates “again” in English.

"Ancora is a word that you use when your desire is not over yet, whether it's a kiss or an embrace, or making love; it's as if you own something and you want more of it," De Sarno told WWD at his debut runway show. Sabato De Sarno wants to "fall in love with fashion all over again."

Ana Rossolovich, who opened De Sarno's first show; Arthur Hargous; Fadia Ghaab; Jiahui Zhang; Nyajuok Gatdet, Prince Diamond and Violet Hume posed for photographer David Sims [IG], the first fashion photographer a younger Sabato De Sarno worked with in his fashion career. Alastair McKimm styled the campaign with artistic direction by Riccardo Zanola. /Hair by Duffy; makeup by Lucia Pieroni

The Gucci Ancora campaign spotlights the signature shade of burgandy red, embedded throughout the House’s history and reintroduced by the creative director.