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Vogue Scandinavia [IG] June 2026 took an unusually elegant approach in its summer issue, creating a fashion story ‘Cancer Astrology Forecast’ lensed by Branislav Simoncik [IG]. The shoot featured models Anamaria Cioboata, Ateta Jok, and Renata Scheffer styled by Anya Ziourova with fashion and jewelry from Alexis Bittar, Deepa Gurnani, Elie Saab, Maison Valentino, Max Mara, Pierre Hardy, Shop Julietta and more./ Hair by Mirka Mysicka; makeup by LLoyd Simmonds
Congrats to top model Cindy Bruna, who married Congolese basketball player Blondy Baruti in December 2025. Follow our links below the new bride’s French Vogue [IG] cover for personal images.
Bruna wears a Candice Swanepoel Tropic of C bikini on her French Vogue cover, lensed by Purienne [IG]. Rising model Lennon Sorrenti takes the second cover for the fashion story ‘Bord De Mer’ and wears Prada. / Hair by Alexandrine Piel and Stephane Lancien; makeup by Aaron de Mey
Harper’s Bazaar Colombia [IG] makes its fashion magazine debut to major applause for their cover model Natalia Montero and her story in this first issue. Watching Montero’s videos on IG, she moves like a ‘60s-’70s model — which bares almost no relationship with today’s models, who seem to just stand there, more often than not.
In these images, Montero is styled by Pablo Correa in images by Andrés Oyuela [IG]./ Makeup by Lau Panto; hair by Javier Martinez
Lila Moss & Athiec Geng deliver joyful smiles in their Vogue Spain August 2026 cover story, also published in British Vogue. Poppy Kain styles the fashion story shot in Barcelona June 3-7, celebrating the 24th edition of the Primavera Sound festival. Sebastian Faena [IG] is behind the lens, documenting the event and catching live all those smiling faces./ Hair by David Harborow; makeup by Celia Burton
Elizaveta Porodina [IG] captures ‘The Shape Of Later’, a beauty story featuring Ivy Stewart, created in concert with Violet Papers [IG] and Lara Violetta for Stockholm-based BYREDO.
Vogue Australia [IG] July 2026 digital issue delivers one of the first fashion stories focused on Maria Grazia Chiuri’s debut collection since her return to Fendi as creative director.
In luxury fashion, the Italian concept of purity of form [purezza delle forme] refers to a design philosophy focused on impeccable tailoring, architectural lines, and the removal of unnecessary ornamentation to let the silhouette and material speak for themselves.
Considering ‘purity of form’ enters the fashion dialogue at the same time AOC is deeply immersed in a study of Italian futurism. Setting aside the ideological planks of Italian Futurism — including its deep disdain for women — it seems that these two concepts are connected functionally.
Soo Joo Park is styled by Kihoh Sohn in Cartier riches, lensed by Hyea W. Kang [IG] against a black modernism fashion statement for Vogue Korea [IG] August 2026 issue, closing out the magazine’s 30th anniversary year./ Hair by Tsuki; makeup by Yuki Hayashi
French model Anais Mali is styled by Ariane Lindhorst in high-summer, poolside looks for Harper’s Bazaar Greece [IG] August 2026 issue. Panayiota Ten provides creative direction with photography by Andreas Ortner [IG] on location in Comporta, Setubal, Portugal./ Hair and makeup by Helena Narra
Model Yanan Wan isstyled by Emis Lee in ‘New Generations, Old Pleasures’, lensed by Rambo Ding [IG] for Vogue China [IG] July 2026.
Folk Schools for All
Sharing this Vogue China fashion story was impacted by an excellent weekend story in The New York Times, ‘The Comforting Resurgence of ‘Grandma Hobbies’ [gifted 30-day link]. Written by Kate Brennan, with photography and video by Lindsey Makuwatsine, the article opens in Traverse City, Michigan at the Green Door Folk School, which opened in 2024.
Top models Bibi Breslin, Chloe Oh, Esther Kim, Felice Nova Noordhoff, Hyunji Shin, Luiza Perote, Natasha Poly and Soo Joo Park cover the August 2026 issue of Vogue Korea [IG]. Names are on the individual covers.
Hyea W. Kang [IG] is the sole photographer on the covers, with fashion direction by Eunyoung Sohn and styling by Dahye Kim and Kihoh Sohn./ Hair by Sebastien Le Corroller and Tsuki; makeup by Aya Murai, Hye Tyeong Park, and Yuki Hayashi
The votes are coming in with greater authority every day. Chanel is the big winner in the Dior v Chanel competition. Whether or not it’s a win built to last will reveal itself going forwards. But Chanel has taken the crown.
Not only has Blazy created stunning fashion choices for women with financial capital; he has put Stephanie Cavalli, age 50, into the spotlight. What is there not to love with this vibrant model who recalls:
“I never know how to put this without sounding crass, but I was too old to be young and too young to be old,”
In this global June 2026 ELLE fashion story, Cavalli wears key pieces from last December’s first Métiers d’Art collection by Matthieu Blazy. [The New York subway show].
Nicole Heiniger [IG] captures the model in all her glory for ELLE Brasil and ELLE Global.
Co-Creation at Golden Goose Is On the Move | So Is 'Less I, More Us'
Golden Goose differentiates itself in the global marketing universe, leading with action and real product, not only words. As a brand, it has always respected and tapped into a universal creative impulse of humans wanting to make things. ‘Golden Happens’ is a deeply personal message, within this reality and context.
Among creatives, there are varying degrees of an understanding that customers, clients and VICs increasingly act as the ultimate authentic intermediaries who reject the ‘empty words’ of corporate disruption, based on old models of the luxury brands business.
Today’s VICs are often traveling alongside us in their own minds. They want to experience synchronicity first hand, and not by reading fashion magazines or attending designer fashion shows.
The traditional concept of star designers and their — but usually HIS — muses is giving way to a much more creative and often democratic process that is horizontal and not vertical.
In the world of haute couture, VICs desire to know the makers, not only the designers. In the words of Maria Grazia Chiuri:
“Less I, More Us”
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Vogue Australia [IG] July 2026 digital issue delivers one of the first fashion stories focused on Maria Grazia Chiuri’s debut collection since her return to Fendi as creative director.
In luxury fashion, the Italian concept of purity of form [purezza delle forme] refers to a design philosophy focused on impeccable tailoring, architectural lines, and the removal of unnecessary ornamentation to let the silhouette and material speak for themselves.
Considering ‘purity of form’ enters the fashion dialogue at the same time AOC is deeply immersed in a study of Italian futurism. Setting aside the ideological planks of Italian Futurism — including its deep disdain for women — it seems that these two concepts are connected functionally.
Chanel Years Ago Developed New Practices on Repurposing Unsold Products
A trial underway in Hong Kong’s High Court has indirectly drawn attention to how Chanel handles unsold and discontinued inventory on a seasonal basis. Court documents reveal details of Chanel Hong Kong’s once-routine destruction practices.
Yes, it’s staggering to read that the house reportedly destroyed between 10,000 and 20,000 discontinued Chanel products every six months as a matter of standard business operation.
This allegation is not fake news! But it’s old news and should be treated as such.
AOC has covered this topic extensively and is pulling from the archives to give us all a reality check on the facts. Generally-speaking, all the major luxury houses have stopped destroying unsold products.
Legislation went into effect in the European Union on July 19, 2026, that not only puts a legal stop to the destruction of luxury house products but requires all the major houses to file regular documentation on how they have handled the issue of unsold goods every year.
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Co-Creation at Golden Goose Is On the Move | So Is 'Less I, More Us'
Golden Goose differentiates itself in the global marketing universe, leading with action and real product, not only words. As a brand, it has always respected and tapped into a universal creative impulse of humans wanting to make things. ‘Golden Happens’ is a deeply personal message, within this reality and context.
Among creatives, there are varying degrees of an understanding that customers, clients and VICs increasingly act as the ultimate authentic intermediaries who reject the ‘empty words’ of corporate disruption, based on old models of the luxury brands business.
Today’s VICs are often traveling alongside us in their own minds. They want to experience synchronicity first hand, and not by reading fashion magazines or attending designer fashion shows.
The traditional concept of star designers and their — but usually HIS — muses is giving way to a much more creative and often democratic process that is horizontal and not vertical.
In the world of haute couture, VICs desire to know the makers, not only the designers. In the words of Maria Grazia Chiuri:
“Less I, More Us”
Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams
When an editor bills themselves as the definitive fashion voice of a generation, the industry expects rigorous, fact-based journalism. Instead, Lauren Sherman over at Puck News has developed a predictable, cynical but also clever habit of throwing stink bombs on Pharrell Williams, creative director of Louis Vuitton Men.
Her June 2026 "Line Sheet" briefing, titled Pharrell Inc., is a prime example. In it, Sherman attempts to paint Pharrell as a slick operator taking LVMH for a ride. In her columns, Sherman treats Pharrell’s creative output as a distraction and a sideline hustle that comes at the expense of Louis Vuitton.
It is a lazy, superficial take on Pharrell Williams that collapses under the slightest scrutiny. A closer look at the actual corporate timelines, contract structures, and cultural contexts that swirl around Pharrell’s everyday life reveals that Sherman isn't just missing the point—she is entirely failing to do the homework. Sherman deserves every stink bomb we throw right back at her — except ours contain platinum level facts and analysis. She should try using some.
Chloe Magno Covers Vogue Philippines June/July 2026, Last Issue for Bea Valdes
AOC celebrated the August 2022 first issue of Vogue Philippines for its beauty, its local focus on Filipino culture and design heritage and its strong emphasis on sustainability.
Model Chloe Magno covered the launch issue and now returns for Bea Valdes’ final issue as EIC. The executive continues as Chief Content Officer for MEGA Global Group, Inc. where she oversees creative synergy across Vogue, Allure and GQ Philippines.
Incoming Vogue Philippines Editor-in-Chief is Trickie Lopa, who was the magazine’s Deputy Editor for Art and Culture. We assume that Vogue Philippines will only get better, raising their own already high standards.
Among the Vogues, VP leads the way in expressing New Humanism values, followed by Vogues Poland and Portugal.
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Zendaya Opens in ‘The Odyssey’ July 17, 2026; ‘Spider-Man: Brand New Day’ July 31, 2026
Zendaya covers the May 2026 issue of Vogue Brasil [IG], styled by Law Roach at a photo shoot at Los Angeles’ Hollyhock House. Built in 1921 by Frank Lloyd Wright, it was the home of American oil heiress Aline Barnsdall.
Photographer Nicole Heiniger [IG] captures the Jazz Age images with fashion direction by Rita Lazarrotti. Hollyhock House is LA’s only UNESCO World Heritage Site
Sophie Dahl Channels Marilyn Monroe for Harper's Bazaar UK
This Marilyn story serves as an advertorial for a collection of beauty products launched by Lisa Eldridge [IG] in collaboration with the estate of Marilyn Monroe.
In these images Sophie Dahl channels Marilyn Monroe in Amagansett in the summer of 1957. The private location inspired photographer Sam Shaw to take some of the most relaxed and natural images of Marilyn ever recorded.
Dahl is styled by Miranda Almond in images by Agata Pospieszynska [IG] for Harper’s Bazaar UK [IG] July-August 2026 ./ Hair by Sam McKnight; makeup by Lisa Eldridge
Marilyn’s Deepest Desire
Anne of Carversville has always tried to be sensitive to one of Marilyn’s deepest desires — to be taken seriously as an intellectual person. This desire was a source of ridicule by men who found the vision of Marilyn Monroe as an intellectual to be absurd. Marilyn was aware of the ridicule and it pained her deeply.
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Today, we find the top model in the pages of HTSI Magazine’s [link] review of dazzling, new season high jewelry trends. Perhaps as a sign of just how well billionaires are doing worldwide, big is beautiful. The bigger, the better.
Benjamin Canares styled the photoshoot with images by Joan Braun [IG].
High jewelry collections featured include Bvlgari, Cartier, Chanel, Chaumet, Clou de Forge, Chopard, Dior, Graff, Harry Winston, Louis Vuitton, Tiffany & Co, Van Cleef & Arpels and more.
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For Alo 2026 The Future of Luxury Is Wellness, but China Has Headaches with Alo
After further sleuthing, we learned that Alo has been in the market for capital with a $10 B valuation since 2023, which sounds way high. The concept is impressive and very sound before the arrival of Petruzzo, who will be a big help in raising capital and instituting sound financial management systems and international marketing rules.
As much as AOC LOVES this concept, there are flags on the field in China.
Jing Daily reports that Alo will probably face challenges in the China market, as it prepares to open stores in Shanghai and Beijing. JD writes that “years of rampant counterfeiting” have already shaped how Chinese customers view the brand. Those perceptions will impact what customers are willing to pay for product.
There are tariff-related risks, as well. With most of its manufacturing done in China, major risks introduced by President Trump’s deeply personal and punishing approach to tariffs adds extra volatility to Alo’s expansion plans.
The French have an approach to wellbeing that often seems at odds with America’s. An example is this December 2025 French Vogue [IG] fashion story that focuses not on supplements or gentle exercise.
Rather, the French are always game to add lingerie and jewelry to a wellness feature. Model Rosalieke Fuchs is lensed by Maxime La [IG].
Nécessaire defines itself as a chic, gender-neutral skincare brand focused on body and hair — and now scent. The B-Corp brand was founded by Randi Christiansen [ex-Estée Lauder] and Nick Axelrod [Into The Gloss co-founder].
Nécessaire elevates everyday personal care with clean, effective ingredients like niacinamide, hyaluronic acid, and peptides. Considered a ‘cult brand’ since 2018, we’ve taken screenshots from the Nécessaire IG to give us a better intelligence on this entry into the marketplace. Nécessaire is sold at Sephora today.
Read the Excerpts In: Wellness, Sexuality, Body Politics, Culture
