Talia Chetrit Delivers a Bold Color Adventure in LOEWE Fall/Winter 2026 Campaign
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American photographer Talia Chetrit shot the Loewe Spring/Summer 2026 campaign, the first set of images to document both the continuation of the brand’s momentum under former creative director Jonathan Anderson, but also the forward vision of Loewe under creative directors Jack McCollough and Lazaro Hernandez.
The tasteful but impossible to ignore sensual heat of the spring 2026 images is at low ebb in Chetrit’s Fall/Winter 2026 Loewe campaign.
Key words that describe that SS 2026 campaign and collection, have only grown in importance with these new campaign images for Loewe’s Fall/Winter 2026 Collection. Creative directors McCollough and Hernandez continue to deliver bold shapes, infused with vibrant colors. Highlights from the fall collection include reimagined silhouettes, featuring yellow knitwear, lambskin mittens, lambskin coats, and the new Amazona 180 bag in suede.
The lineup of humans in the campaign includes entertainer Lil Yachty; actors Beau Gadsdon, Julia Garner, Laika Blanc Francard and Theodore Pellerin; and models Carin Herven, Nyawurh Chuol, and Siegfried Blanche, all styled by Jodie Barnes. Garner and Pellerin are brand ambassadors.
Julian Klincewicz serves as film director with art direction by Carina Frey & Stefanie Barth. German artist Cosima Von Bonin, creator of plush creatures on runways including Loewe’s, collaborated with the designers on The Whisker bag./ Hair by Holli Smith; makeup by Fara Homidi
Loewe Destination ‘Sleet and Snow’
For the fall/winter season, the Loewe brand team has traveled to Mont Blanc, specifically the Pointe Helbronner peak in the Alpine massif, presenting the collection against a backdrop of ice, snow and granite summits. Mittens are an understandable and expected accessory. But the collection also includes Storm boots, parkas, and Shield sunglasses.
It’s important to remember that time off from technology — even when it’s fundamental to the clothes that make it possible — is a clear trend direction in the evolution of sports-related wardrobes that put us in touch with nature’s full range of human activities. So modernism can be fundamental to expressions of heritage and craft. There is no contradiction between the two.
