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Co-Creation at Golden Goose Is On the Move | So Is 'Less I, More Us'
Golden Goose differentiates itself in the global marketing universe, leading with action and real product, not only words. As a brand, it has always respected and tapped into a universal creative impulse of humans wanting to make things. ‘Golden Happens’ is a deeply personal message, within this reality and context.
Among creatives, there are varying degrees of an understanding that customers, clients and VICs increasingly act as the ultimate authentic intermediaries who reject the ‘empty words’ of corporate disruption, based on old models of the luxury brands business.
Today’s VICs are often traveling alongside us in their own minds. They want to experience synchronicity first hand, and not by reading fashion magazines or attending designer fashion shows.
The traditional concept of star designers and their — but usually HIS — muses is giving way to a much more creative and often democratic process that is horizontal and not vertical.
In the world of haute couture, VICs desire to know the makers, not only the designers. In the words of Maria Grazia Chiuri:
“Less I, More Us”
Chanel Years Ago Developed New Practices on Repurposing Unsold Products
A trial underway in Hong Kong’s High Court has indirectly drawn attention to how Chanel handles unsold and discontinued inventory on a seasonal basis. Court documents reveal details of Chanel Hong Kong’s once-routine destruction practices.
Yes, it’s staggering to read that the house reportedly destroyed between 10,000 and 20,000 discontinued Chanel products every six months as a matter of standard business operation.
This allegation is not fake news! But it’s old news and should be treated as such.
AOC has covered this topic extensively and is pulling from the archives to give us all a reality check on the facts. Generally-speaking, all the major luxury houses have stopped destroying unsold products.
Legislation went into effect in the European Union on July 19, 2026, that not only puts a legal stop to the destruction of luxury house products but requires all the major houses to file regular documentation on how they have handled the issue of unsold goods every year.
In late May, 2026 LOEWE creative directors Jack McCollough and Lazaro Hernandez, founders of New York-based Proenza Schouler, shared one of their first major high-profile, non-runway cultural projects since stepping into the helm of the LVMH-owned Spanish luxury house after Jonathan Anderson’s move to the creative director’s position at Dior.
This is the first time in LOEWE’s 180-year history that the brand is serving as an official tailor for a national sports federation. The initial four-year agreement with the Royal Spanish Football Federation secures LOEWE’s spot as the official off-pitch and travel wardrobe partner through 2030.
Chanel Praises Matthieu Blazy for Sparking the Charvet Marriage
Bruno Pavlovsky, president of fashion and president of Chanel SAS, put the success of Friday’s announcement that Chanel has acquired the heritage shirtmaker Charvet, squarely on the shoulders of Chanel artistic director Matthieu Blazy and the almost immediate rapport that Blazy kindled with siblings Anne-Marie and Jean-Claude Colban, who today run Charvet, bought by their father in the 1960s.
There’s major romance in this Chanel buys Charvet business story, spring-boarded by the intense love affair between Coco Chanel and Arthur ‘Boy’ Capel. As a stand-alone human relationship story between the couple, the facts are cinematic.
Like Anne before him, Matthieu Blazy knew nothing of this love story until he began going throughn the Chanel archives. Armed with the knowledge that Coco Chanel bought shirts for her lover Boy Capel at Charvet — and probably borrowed them regularly — Blazy decided to introduce himself to the famous shirtmaker, then owned by siblings Anne-Marie and Jean-Claude Colban.
Anne Shreds & Trashes Lauren Sherman Gross Attack on Pharrell Williams
When an editor bills themselves as the definitive fashion voice of a generation, the industry expects rigorous, fact-based journalism. Instead, Lauren Sherman over at Puck News has developed a predictable, cynical but also clever habit of throwing stink bombs on Pharrell Williams, creative director of Louis Vuitton Men.
Her June 2026 "Line Sheet" briefing, titled Pharrell Inc., is a prime example. In it, Sherman attempts to paint Pharrell as a slick operator taking LVMH for a ride. In her columns, Sherman treats Pharrell’s creative output as a distraction and a sideline hustle that comes at the expense of Louis Vuitton.
It is a lazy, superficial take on Pharrell Williams that collapses under the slightest scrutiny. A closer look at the actual corporate timelines, contract structures, and cultural contexts that swirl around Pharrell’s everyday life reveals that Sherman isn't just missing the point—she is entirely failing to do the homework. Sherman deserves every stink bomb we throw right back at her — except ours contain platinum level facts and analysis. She should try using some.
Game On! Serena Williams Returns to Winbledon in Singles and Doubles
We have big news out of Wimbledon, where Ms.Serena Williams will return to play single singles, after accepting a wild-card invite, the All England Club announced Sunday. Serena was already on the roster with sister Venus after accepting a wild-card invite to the doubles competition.
Serena feels that she has unfinished business in women’s tennis and we support her drive for two more grand slam titles. Williams has won 23 Grand Slam singles titles, leaving her one win away from tying Margaret Court’s all-time women's record of 24. She would need two wins to hold the record outright. Seven of those Grand Slam wins came at Wimbledon.
LVMH brand Loro Piana [IG] taps New York/Amsterdan-based photographer Annemarieke Van Drimmelen [IG] for their Resort 2026 Campaign, shot in Palm Springs, California. Models Ida Heiner, Just Verhoeff and Selena Forrest are styled by Aleksandra Woroniecka, with creative direction by Thomas Persson. / Hair by Diego Da Silva; makeup by Fulvia Farolfi
In a moment where unique fabrics are key to VIC [Very Important Customer] demands in luxury market fashion, Loro Piana’s most recent innovation comprises both a yarn – a blend of silk and merino wool – and a fabric, which combines silk and cashmere, writes Wallpaper.
Karol G Covers Playboy Spring 2026 in 'Woman on Top by Gray Sorrenti
The relaunch of Playboy [IG] magazine as a high-end print quarterly features Colombian superstar Karol G as its Spring 2026 cover star. Photographed by Gray Sorrenti [IG], this relaunch issue marks a significant shift in the brand's creative direction under new editor-in-chief Phillip Picardi. It will hit newsstands on Tuesday, April 14, 2026.
Karol G is interviewed by Paola Ramos, with emphasis her special moment tonight, as the first Latina headliner at the 2026 Coachella Valley Music and Arts Festival, known as Coachella.
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