Key words that describes the LOEWE SS 2026 campaign and collection, are more important for Loewe’s Fall/Winter 2026 Collection. Creative directors Jack McCollough and Lazaro Hernandez continue to deliver bold shapes, infused with vibrant colors.
A new attitude at Loewe infuses product design with new technologies that reinvent old materials and processes. Modernity is key. The designers continue their firm embrace of Loewe’s heritage, but . . .
Loewe is looking to partner with technology as Pharrell Williams is creating new materials and finishes at Louis Vuitton Men.
The campaign includes actors Eva Victor, Isla Johnson and Levon Hawke and entertainer Seydou Sarr, lensed in a LOEWE return by Talia Chetrit.
AOC just spent time going back through LOEWE under Jonathan Anderson. When you do that exercise on Models.com, the differences between Jack McCollough and Lazaro Hernandez, creators of the New LOEWE, and Anderson’s old LOEWE are startling.
Not only is color a major element in New LOEWE, there is a simmering sensual undercurrent at LOEWE not seen since Jonathan Anderson created those visually dazzling anthurium dresses and tops in the Spring/Summer 2023 Collection.
