The New LOEWE Finds Bold Color and a Bit of Sensuality in Pre-Fall 2026 Campaign

The campaign includes actors Eva Victor, Isla Johnson and Levon Hawke and entertainer Seydou Sarr, lensed in a LOEWE return by Talia Chetrit.

AOC just spent time going back through LOEWE under Jonathan Anderson. When you do that exercise on Models.com, the differences between Jack McCollough and Lazaro Hernandez, creators of the New LOEWE, and Anderson’s old LOEWE are startling.

Not only is color a major element in New LOEWE, there is a simmering sensual undercurrent at LOEWE not seen since Jonathan Anderson created those visually dazzling anthurium dresses and tops in the Spring/Summer 2023 Collection.