The New LOEWE Finds Bold Color and a Bit of Sensuality in Pre-Fall 2026 Campaign
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LOEWE Pre-Fall 2026 Campaign by Talia Chetrit Finds Elemental Energy in Tenerife AOC Fashion
Faces in the new LOEWE [IG] Pre-Fall 2026 campaign include actors Eva Victor, Isla Johnson and Levon Hawke. Add in entertainer Seydou Sarr with styling by Jodie Barnes and photographer Talia Chetrit [IG] is again behind the lens./ Hair by Holly Smith; makeup by Fara Homidi. Art directors Carina Frey & Stefanie Barth. Set designer Valerie Well.
AOC just invested time going back through LOEWE under Jonathan Anderson. When you do that exercise on Models.com, the differences between the approach of Jack McCollough and Lazaro Hernandez, creators of the New LOEWE, and Anderson’s old LOEWE are startling.
Not only is color a major element in New LOEWE, there is a simmering sensual undercurrent not seen since Jonathan Anderson created those visually-dazzling anthurium dresses and tops in the Spring/Summer 2023 Collection.