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/ Anne Enke
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LVMH's Michael Burke, New Chairman and CEO of its Americas Division Steps Into the Frenzy
It may be LVMH’s newly-named chairman and chief executive of its Americas division Michael Burke, who first introduced the term ‘hodgepodge’ to the popular press and select financial analysts’ LVMH lexicon.
Anne will explain, but first the latest news.
The Burke appointment comes at a critical moment when the luxury sector is haunted by waning demand and US President Donald Trump’s ever-changing, often daily, tariffs landscape.
LVMH also appointed Burke as nonexecutive chairman of Tiffany’s board of directors. He retains his 2024 appointment as Chairman and CEO of LVMH Fashion Group.
In June and July 2025, AOC has been obsessed with the word ‘hodgepodge’ being bandied about by select financial analysts, with the tangential support of several fashion journalists. Their focus is a lack of branding clarity around Louis Vuitton in particular.
Referring last evening to the issue, I set off again this morning, trying to document the original source of the word. The person may be none other than Michael Burke.
Prada Balm in Banana Yellow Celebrates the 'Days of Summer' Campaign 2025
AOC returns to Prada’s ‘Days of Summer’ marketing campaign, where the Prada pink gozzo is moored beside the Prada Capri boutique, in Via Roma 2, until July 13th.
Prada Beauty Lip Balms in Macaron Colors
This Prada campaign is being executed with such colors of comprehensive precision that Prada Beauty lipstick glosses are the mouth-enticing colors of French macarons. Scratch that. I mean Italian Macaron colors.
Goldman Sachs Adds LVMH to European Conviction Buy List
My case for LVMH got a big boost Monday, July 7th with Goldman Sach’s decision to add LVMH to its European Conviction Buy list. Goldman’s Louise Singlehurst recommends investors "look through Q2 softness and Buy into LVMH" as a clear winner in the next luxury upcycle, noting asymmetric risk reward with potential upside of 69% versus 5% downside.
The Goldman analysis also mentioned that the steep selloff of LVMH shares borders on being irrational. This was welcome news after the June 22, deeply-personal, Bloomberg supplied hit piece on LVMH published on BoF.
I then read — again from HSBC, the same financial institution that financed all of Donald J. Trump’s bankruptcy business messes, when no other bank would — that the current Louis Vuitton brand strategy is a “hodgepodge”. Seriously!
Tyler Mitchell Shoots Ralph Lauren Pre-Fall 2025 Campaign | AOC Talks Values
We’re living in a moment of small victories,and surely photographer Tyler Mitchell [IG] feels great pride — and his family even moreso — over Mitchell shooting the Ralph Lauren [IG] Pre-Fall 2025 Campaign. Ralph Lauren carries great symbolism and respect in the Black community.
Ralph Lauren 2024/25 Business Results
The top leadership got big raises coming off an excellent 2024 performance that resulted in a 16.8 percent increase in the stock price for the year ending March 31. Since March 31, the stock has risen another 20 percent.
Like Hermès, Brunello Cucinelli, and Prada, Ralph Lauren’s Asia business is very strong. In China Ralph Lauren saw 20 percent growth in China in their 4th quarter ending March 2025.
Louvet has definite opinions about why the business is strong in China:
It’s important to keep in mind that Ralph founded this company on values that are pretty universal: optimism, authenticity, timelessness, elegance, family. Those are globally relevant and are resonating wherever we play, including markets where you might be concerned about anti-American sentiment.
Louis Vuitton Is Soul of LVMH 'Strategic Layering' Paradigm-Busting F1 Deal
Formula 1 [FI] has moved into the fast lane, striking new business alliances with Apple and LVMH starring Louis Vuitton in 2025.
Today we focus on LV and F1, with visuals from the new Formula 1 and the Apple Original Films' highly-anticipated movie movie in F1. The movie starring Brad Pitt and Damson Idris opens June 27.
Fresh off winning the prestigious 2025 Cannes Lions Grand Prix for their partnership with the Paris 2025 Olympic Games, this new F1 relationship announced in late 2024 represents what is called the LVMH “strategic narrative layering” approach across its maisons.
The fastest growing segment of F1 fandom is young women. From AOC’s perspective, layering bottles of Moët & Chandon into the F1 celebration experience, tying it directly to the Louis Vuitton brand experience is simply brilliant.
But hey — what do I understand understand about business in a purely transactional Wall Street world universe? ~ Anne
Abercrombie Danzy Estates Has Sporty & Rich Vibes
I’ve spent a couple hours really looking at Abercrombie — and I admit the Sporty & Rich connection in my brain got my attention. It’s valid as the first data bit, but another topic was working its way to my frontal lobe.
It seems that Danzy Estates has an open door to create very aspirational marketing — even if a luxury hotel in the south of France probably isn’t in the making. Mike Jeffries’ whites-only brand messaging — to say nothing about his sexual proclivities — will hang around Abercrombie’s neck for a long time.
Anne had an upfront and personal view of the brand’s struggles around race, as Jeffries built his ‘empire’. She is happy to know that Coco Gauff is welcome at today’s Abercrombie.
Dom Perignon's 'Creation is an Eternal Journey' Ode to Humanist Thinking
The newest initiative from Dom Pérignon, titled "Creation is an Eternal Journey," is 2 minutes of video beauty, longing and enthusiasm for a life well-lived in a world infused with turmoil and conflicting values.
The distinguished champagne producer, part of the LVMH group, has collaborated with seven established creatives from various disciplines to reinterpret the Dom Pérignon narrative in nonmaterialistic self-expression and humanist values.
The Dom Perignon [IG] ‘Creation Campaign includes Zoë Kravitz - actor and director [film]; Tilda Swinton - actor and artist [cinema & art]; Iggy Pop - pioneering musician [punk rock legend]; Anderson .Paak - music producer and director [Grammy-winning artist]; Clare Smyth - Michelin-starred chef [gastronomy]; Alexander Ekman - dancer and choreographer [contemporary dance]; and Takashi Murakami - contemporary artist [visual art icon].
Most LVMH brands are adept at sophisticated marketing to clients for whom nuances matter. With anti-billionaire hate growing exponentially in America and around the world, brands must be extra careful in how they communicate their values. A new book ‘The Haves and the Have-Yachts: Disparities on the Ultra Rich’ offers a field guide to the ultra-wealthy, exploring their lives and influence.
Inside the Mind of Dior Creative Director Jonathan Anderson: How His Imagination Thrived at LOEWE
The Northern Irish designer will present his first collection, Dior Men Summer 2026, in Paris on June 27, 2025, skipping a haute couture show and then showing in Paris Fashion Week in October.
Delphine Arnault says she remembers climbing the stairs to a small apartment Jonathan Anderson rented near the Gare du Nord. She was immediately struck by the clarity of Anderson’s vision for JW Anderson. In short order the LVMH group took a minority share in JW Anderson and appointed him creative director of Spanish leather goods brand Loewe.
For reasons I understand deeply, based on our tremendous support for Maria Grazia Chiuri, we want her light to continue to shine brightly. However, Delphine Arnault’s point about Anderson staying 11 years at Loewe — when he absolutely declined other offers — is valid.
In AOC’s love for Chiuri, I been raving for years about Jonathan Anderson at LOEWE. And this 40-year-old massive talent, spontaneous but also deeply schooled in design and product development has his own visions for Dior’s future.
We’ve added some of our favorite campaigns from Jonathan Anderson’s LOEWE years.
Maria Grazia Chiuri Says 'Au Revoir' to Dior | AOC Shares a Breadcrumb from Jonathan Anderson
I want to speak a moment about what I interpreted as a Grade A***** breadcrumb to Chiuri’s fans from the new Dior Men’s Artistic Director, also ‘waiting in the wings for the next big announcement’ regarding Dior Women.
For those of us for whom Chiuri is an absolute goddess on every level, Anderson’s quiet gesture might have been a coincidence. But I come from the school of people who believe there is no such thing as a coincidence at the highest levels of LVMH. Not like this one.
it was Jonathan Anderson’s ad campaign and film for his LOEWE Spring Summer 2025 Pre-Collection campaign that was a breadcrumb ‘diamond in the rough’ message.
The message was the arrival of Lilith, the mythological demon goddess believed to be Adam’s first wife. Lilith had no desire to be a tradwife, and she stormed out of the Garden of Eden.
Global Trade Routes Are Key to Jo Malone's History of Fragrance and Food Festing
Out of the kitchen and onto the portico, Jo Malone creates a delicious vision of high-style British dining, brought to life by Samuel Bradley [IG]. AOC means Jo Malone the brand, owned by Estee Lauder since 1999.
One of Princess Kate’s forever favorites is Jo Malone’s Orange Blossom cologne, which first debuted in 2003. The fragrance is described as a ‘shimmering garden oasis’ and ‘pure delight’, with a scent created with white floral notes of tangerine and orange blossom.
In a world where 45% of consumers say they are prepared to use natural ingredients or food products as substitutes in their beauty routines, foods influence on beauty and fragrance is higher impact than ever.
As Curion research points out, 40% of consumers now prioritize natural ingredients in beauty products.
Tracing the history of global trade routes is another focus of AOC, and Anne could be lost for days in new discoveries. AOC is infused with these learnings.
LVMH Titans Vuitton and Dior Create a Super Brands Team
I see these two LVMH titan brands — Louis Vuitton and Christian Dior — as bookends in this critical luxury business moment.
LVMH has a serious poker hand: Celine will debut in July with its new designer Michael Rider. The word in financial circles is that Loro Piana has edged out Celine in the 2.25-2.5 billion range.
If Fendi will meet the divine, luxury-brand goddess, LVMH financial rainmaker for real — in Rome, where her heart and spirit want to be, this team is playing on steroids, in this high-pressure, no mistakes allowed business moment.
All Roads Lead to Rome, But About Avignon . . .
Especially because AOC is so deep in writing about the Crusades, the birth of humanism and now Pope Leo as a foil to MAGA Republicans, my jaw-dropped as low as it ever has, when Nicolas Ghesquière, Artistic Director of Louis Vuitton Women roared into Avignon last week.
When LV roared out of town, the world’s biggest luxury brand had delivered a big message to all parties. To AOC LV said:
“For crying out loud, Anne. You love that our Notre Dame Cathedral in Paris has Adam, Eve and Lilith installed in a relief. Do you seriously think that the French were not deeply involved in the launch of the Renaissance?
If we’re in another historical moment that changes the course of history, France is center stage. Capeesh?
We had to move the Papacy to Avignon from 1309 to 1377, because Rome looked like a MAGA rally on January 6, 2021. Why don’t you write up that story, Anne!”
Trust me, guys. It’s all in the hopper. ~ Anne
Dior Ambassador Anna Sawai for Vogue Japan | Dior Pre-Fall 2025 Show in Kyoto
New Zealand-born Japanese actor Anna Sawai [IG] became a Dior ambassador in early February, wearing a custom look designed by Maria Grazia Chiuri to the 2025 Golden Globes. Sawai is best known for her major awards-winning role as Toda Mariko in the "Shōgun" series.
Today Anna Sawai covers the July 2025 issue of Vogue Japan [IG], wearing key pieces from Dior’s Pre-Fall 2025 collection, shown at Kyoto’s Toji Temple in April. The kimono shape used extensively in the Dior collection reflects the Japanese philosophy of understated elegance and harmony with the surrounding environment.
Maria Grazia Chiuri is known for her collaborations with local artisanal communities. In the Kyoto show, she partnered with the historic Tatsumura Textile atelier to produce what Vogue Runway called “craftsmanship nothing short of couture”.
With her commitment to understanding better the design architecture of the kimono — including its unisex modernity — Chiuri created another of her timeless investment-worthy collections, inspiring a word not common among fashion shows to describe the Kyoto experience.
Dior delivered an evening of ‘Grace’. Nice. ~ Anne
Yilhan Hua in Valentino 520 Campaign 2025 and a Look at China's Independent Women
Rising Chinese model Yilhan Hua fronted the Valentino 520 Campaign 2025. Francesca Cefis styled the young woman considered to be a future fashion superstar in images by Liv Liberg [IG].
Standing at 5’11” tall, Hua very much represents modern women in China: accomplished women who aren’t in any hurry to get married.
Many women are choosing to prioritize education and careers over traditional marriage and motherhood, and they are also contributing significantly to China's economy through their spending power. Read the details.
Pierpaolo Piccoli Becomes Balenciaga Creative Director in Time for October's Paris Fashion Week
In a luxury fashion industry seeking good news, the appointment of Pierpaolo Piccioli as Balenciaga’s creative director starting July 10th is worthy of fireworks.
Kering confirmed Monday evening in Paris that the highly-regarded talent will show his first collection during Paris Fashion Week in October.
As the Wall Street Journal’s Andrea Figueras wrote today in announcing the Balenciaga appointment, “Coupled with Gucci’s difficulties, Kering was hit by Balenciaga’s scandal in 2022 over controversial ad campaigns featuring children.”
WSJ isn’t just being difficult with these jabs. There is a method to their madness.
Thom Browne Summer 2025 Collection Rides Wave of 2025 Met Gala Success AOC Fashion
Thom Browne invites us to meet him in the garden for champagne on the lawn, where we will find a light breeze skimming the grass.
Flamingos are sure to join us, dropping by to celebrate not only the Thom Browne Summer 2025 Collection but the superb Met Gala 2025 showing of Thom Browne’s take on Black dandyism.
Models Debra Shaw, Liz Kennedy, Sam Nixon and Thatcher Thornton are already present at the celebration. The designer Thom Browne himself tapped Spanish photographer now based in Paris Kito Muñoz [IG] to shoot the campaign in Miami.
Bvlgari, Balmain and Johnnie Walker Whiskey Meet Up with Priyanka Chopra Jonas and Olivier Rousteing
The Met Gala 2025 debut of the Bvlgari Magnus Emerald Necklace a rare emerald of 241.06 carats, is the largest faceted stone ever set by Bvlgari. Officially debuting in Taormina, Sicily on May 19, Priyanka Chopra Jonas owned the green-envy, Bvlgari moment Monday night.
We share the main event story in Jewelry News, including Chopra Jonas wearing a Balmain Couture gown by Olivier Rousteing at the Met Gala. As my writing evolved — because I check everything and everybody’s IGs — Johnnie Walker US entered the visually-fantastic, high-credentials marketing drama anchored by Bvlgari.
It’s a subplot to the main event Met Gala, sponsored by Louis Vuitton and Instagram. But it’s a superbly-executed, multi-chapter read.
The Worldly, Historic, Marrakech-Born 1910 Bacha Arabica Coffee Arrives in Paris
Marrakech has a strong reputation for its coffee houses due to the historical importance of Bacha Coffee, a cafe that opened in 1910 within the Dar El Bacha Palace.
It was considered the highest authority on the coffee experience in Marrakech and hosted dignitaries like US President Franklin D. Roosevelt, UK's Prime Minister Winston Churchill, filmmaker Charlie Chaplin and entertainer Josephine Baker.
Fast-forward to now, and the history and reputation of Arabica coffee served at Bacha Coffee can be experienced in Paris at 26 Av. des Champs-Élysées. In a testament to grandiosity, this three-floors, 1500 sq. meters, undeniable temple of Arabian coffee rivals all we know about the ‘memorable before it even opens’ Louis Vuitton Hotel, under construction at 107 Av. des Champs-Élysées in Paris.
Loro Piana Resort 2025/26 Collection, CEO Frédéric Arnault Update
In the latest Loro Piana Resort 2025/26 images shot by Annemarieke van Drimlen [IG] with styling by Aleksandra Woroniecks, AOC checks in on Loro’s next-century transition after celebrations end for current 100th anniversary projects. At the top of the list is new 29-year-old CEO Frédéric Arnault.
Loro Piana As #3 Brand at LVMH
Loro Piana Resort 2025/26 Collection, CEO Frédéric Arnault Update
Its generally believed that under the strong leadership of Damien Bertrand, Loro Piana has about €2.5 billion in annual sales, equivalent to $2.7 billion, according to WSJ.
If accurate, Loro Piana has edged out Celine as the third highest-revenue LVMH gem behind Louis Vuitton and Dior.
Damien Bertrand will become deputy CEO of Louis Vuitton, effective June 10, 2025, reporting to Louis Vuitton CEO Pietro Beccari.
Jacquemus 'GOING BANANAS FOR JON' in LA April 2025
American actor Jon Gries, presently playing the role of Greg on ‘The White Lotus’, has gone bananas in the new Jacquemus [IG] campaign, inspired by the color yellow.
Cheekily titled ‘GOING BANANAS FOR JON’, Jacquemus is being subversive but in such a delightful way to celbrate its new flagship store in LA.
Located at 8804 Melrose Avenue, on the corner of Robertson Boulevard, the flagship celebrates the beloved, south-of-France-inspired Jacquemus ethos.
AOC recalls Pharrell Williams trying to park his Tesla cybertruck in front of the Louis Vuitton store in Miami in January 2024 and failed. The moment was only the beginning of Tesla’s problems.
Jacquemus took a much simpler route for a grand-entrance vehicle in LA. Check it out.
The ‘Prada Days of Summer 2025 Campaign’ Finds Wisdom in Calm Waters
Prada [IG] releases its ‘Prada Days of Summer 2025 Campaign’ lensed by Oliver Hadlee Pearch [IG] with creative direction by Ferdinando Verderi and designers Miuccia Prada and Raf Simons.
Prada is known for being one of fashion world’s most intellectual brands.
Pearch’s calm waters are distinctive in the summer campaign images. Of course, AOC turns to the lessons of history to consider not only the waters, but also the faces of the campaign traveling in small boats.
The symbolism and mythology of calm waters have been the source of contemplation and meaning across all continents and religions in the history of humankind.
A Lesson from Icarus for Elon Musk
In the Greek myth Icarus likely saw his reflection in the calm waters of the sea — as he plunged to his death. Ignoring the advice of Daedalus that he not fly too close to the sun — or his wings would become dysfunctional as the wax holding them together melted — Icarus could not resist separating himself from the rest of humanity as a sun god.
The Jacquemus x Timberland 'La Bateau' Is Perfect for Rowing to a Fight Oligarchy Rally
Timberland calls it “a new shade of iconic”. Too bad that ‘iconic’ is now the most overused word in fashion, because this New Hampshire wilderness meets Jacquemus south of France ‘La Bateau’ 3-Eye boat shoe just might live up to the meaning of the word ‘iconic’.
Or as the AOC/Bernie Sanders ‘Fight Oligarchy’ tour around America would say “a Riviera-looking AOC joins forces with New England workwear Bernie Sanders” and the crowds are losing their damn minds.
How Will Medusa Express Herself As Prada’s Versace Deal Moves Towards the Finish Line?
Luxury brand Versace has often taken its inspiration from Mediterranean mythology, particularly Greek mythology, as evidenced by its iconic Medusa logo.
Making Medusa the symbol of Versace was a daring act, deeply embedded in ancient history and the takedown of women by a rising patriarchy, who sought to control every aspect of women’s lives.
Like Lilith, Medusa was portrayed as demonic — and that was a purposeful act by the ancient-world men in charge.
Donatella Versace’s ongoing involvement with Versace as a brand ambassador, post Prada’s acquisition, is a living — not archived — critical resource. Medusa sits atop the Versace story, and we hope to hear from her soon.
Brunello Cucinelli BC Duo Bag Campaign Shares a New Vision for a Feminine Ideal
The Brunello Cucinelli fashion business is built on the Italian values of humanism — a philosophy that AOC embraces fully now and always in my life. I am now clear in my own mind what other Italian-origin forces exist in opposition to humanism and are running wild across the US federal government.
I keep reading about alleged brilliance at work, but these beliefs run scarily close to the Italian poet Filippo Tommaso Marinetti, who published the "Manifesto of Futurism" in 1909.
AOC first wrote about the Manifesto in the 2016 Democratic primary, and it’s now thriving in the Trump administration, where it unites the far left and far right far closer than we want to admit.
The house’s ‘BC Duo’ handbag represents a bit of a torch-passing moment, as the first bag to be designed by the Cucinelli daughters. The softly-structured tote might be the quintessential ‘ladies’ bag, especially the largest of the four sizes, which appeals to our own ‘throw in anything I might need today’ mentality.
Models Rim Tekle and Tara Halliwell together symbolize the purity of the feminine ideal in Brunello Cucinelli’s world. I will leave that statement hanging to give it oxygen, rather than death by asphyxiation. ~ Anne
Le Monde d’Hermès 86 Magazine SS-2025 Lensed by Osma Harvilahti in Lisbon
AOC shares images shot in Lisbon by Osma Harvilahti [IG] for LeMonde d’Hermès 86 magazine, edited by Olivier Wicker [IG]. Models Io Sekine and Tass Sarr are styled by Rae Boxer in key pieces from the spring collection. /Hair by Pawel Solis;makeup by Karin Westerlund
Hermès’ creative director of women's ready-to-wear Nadège Vanhée expressed a not-often used phrase to describe her approach to the Spring 2025 season: “What I want to convey as the message is the idea of an assertive sensuality,” she said. “You know, it’s about the summer, a feel-good summer, and, really, this relationship you have with your skin.”
Tod's Emerging Talent 'Italian Diaries' Campaign for Gommino Driving Shoe
Tod’s unveils Italian Diaries, a campaign that honors the brand’s legendary Gommino driving shoe, embraced by five emerging talents with rich artistic backgrounds: actress and singer Ella Bleu Travolta, musician Lennon Gallagher, writer and director Stella Banderas, model and artist Roberto Rossellini, and singer and actor Leo Gassmann.
Set at Villa Talamo amidst the stunning, ancient Tuscan scenery, photographer Oliver Hadlee Pearch [IG], shoots the campaign in black and white, while the Gomminos breakout in full-color images on social media and the Tod’s website.
As a symbol of Italian culture and craftsmanship, one that represents Tod’s expertise and attention to small details, the luxury brand is part of a larger renaissance of the Italian story, one that AOC is studying in great detail.
How do we create cultures that thrive for centuries — even with an egotistical madman at the wheel and democratic ideals thrown to the curb? We’re about to find out. It’s not as if Italy — and the rest of Europe also — haven’t been down this road before.
The Spring 2025 Ralph Lauren Campaign Is One Young Americans Can Trust
Last September, New York Fashion Week Spring/Summer 2025 opened in a rather surprising location, casually called the East End by New Yorkers.
It was a quintessential Ralph Lauren experience — an ultimate, middle class guy makes good, American experience. They are in short supply these days, but Ralph Lauren should start a young mens academy for today’s young men so impacted by him.
In Virginia, Ralph Is the Man
After the disappointing 2024 presidential election in America, I cast my focus to work with young men in Virginia, who had voted for Trump. The group can be mixed, but it must have young male Trump voters.
For those young men — Latino, Black and White — Ralph Lauren is their hero. A mix of college men and young business owners, they stunned me with their breath of knowledge about marketing. They also know Louis Vuitton inside out, and Pharrell’s role there.
‘Acqua Fiuggi: Loved by Vogue’ Reinvention Campaign Taps Elizaveta Porodina
Acqua Fiuggi: Loved by Vogue’, lensed by Elizaveta Porodina [IG], is a high-profile reinvention campaign, with ancient DNA. The portfolio of top luxury brands like Prada or Louis Vuitton don’t really need Condé Nast, as much as Vogue’s parent needs them.
That’s not the case for Acqua Fiuggi, a brand of bottled water repositioning itself as part of the wellness business sector.
Gut health was probably not on the menu at the ‘Acqua Fiuggi Loved by Vogue’ dinner photocall at Biocca Hangar during Milan Fashion Week. Nor was the fact that six years ago, Acqua Fiuggi’s owners were in the Frosinone Bankruptcy Court.
LVMH Orchestrates 3 Next Act Chairs for Bertrand, Arnault, Angeloglou March 2025
LVMH has taken major steps to fortify management of its largest brands Louis Vuitton and Christian Dior with promotions from its own rich stable of executive talent.
Damien Bertrand, currently CEO of Loro Piana, will become deputy CEO of Louis Vuitton.
Pierre-Emmanuel Angeloglou, who joined Vuitton as strategic missions director for fashion and leather goods and was later named executive vice president, will become deputy CEO of Christian Dior Couture.
Frédéric Arnault, currently CEO of LVMH Watches, which comprises Tag Heuer, Hublot and Zenith, will become CEO of Loro Piana.
Louis Vuitton is launching La Beauté Louis Vuitton with Dame Pat McGrath
The makeup collection will initially launch with 55 lipsticks, 10 lip balms and eight eye palettes. "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftmanship, creativity and innovation," says McGrath.
McGrath will continue to oversee her own make-up brand, Pat McGrath Labs, which she launched in 2015 with great success. The LVMH structure for La Beauté Louis Vuitton mirrors the one in place with Guerlain’s Violette Serrat.
RIMOWA x GEWA Trumpet Case Collab
RIMOWA delivers again in this cooly-beautiful collaboration with historic German brand GEWA — first founded in 1925 in Adorf, and today a leading designer and manufacturer of world-class musical instruments.
The limited-edition piece represents more than just functional luxury. The result is a masterfully-crafted case that protects not only the instruments it carries, but also the artistry of its musicians.
Humanist Brand Values
AOC has long complimented RIMOWA for its embrace of cultural creatives values. We’re changing our vocab going forward, to speak more simply.
Today, we compliment RIMOWA as a brand with humanist values. AOC speaks separately to the Oaxaca women horn players film timed with this collab.
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