Italian luxury brand Gucci unveils its latest fine jewelry 'Link to Love' campaign with a focus on self-expression and individualism but through connection.
The ‘Link to Love’ collection’s signature octagonal shape channels religious symbolism worldwide. Octagrams formed from overlapping squares often emphasize duality: yin and yang, male and female, spiritual and material, while having a major place in global religions from Christianity to Hindualism, including also a significant place in Jewish mysticism.
This symbolism seems particularly relevent to Gucci’s embrace of a modern, androgynous, sleek design in the ‘Link to Love’ campaign. AOC just discovered major ties to the earliest deities — a transition period between goddesses were worshipped exclusively and patriarchy where God is male and women got the boot.
For example, Old Kingdom Egyptians recognized a group of eight deities, four male and four female, with the female bearing feminine forms of the male names: Nu, Nanet, Amun, Amunet, Kuk, Kauket, Huh, and Hauhet.