Moët & Chandon Drops Don C Collab Capsule That Marries NBA and Fine Champagne AOC Eye

The LVMH brands collaboration with the NBA takes another bow this morning as Moët & Chandon taps streetwear designer Don C for a capsule dropping today, May 8, 2023.

Moët & Chandon is the official Champagne of the NBA and the brand has a rich modern history working with the sports francise and the culture that surrounds it.

Chicago’s own Don C [IG] understands that “the fusion of sports and luxury is here now, and it's here to stay." The drop consists of a custom-designed Moët & Chandon champagne bottle and a hoodie.

"Don C is a visionary and a master of his craft," said Anne-Sophie Stock, vice president of Moët & Chandon. "A creator of some of the most coveted releases, we are honored to be in partnership with Don C, a continued friend of the house, and were excited to give him the creative license to redesign two of our coveted Champagne bottles through his own lens to help fuse the culture of the NBA with the heritage of Moët & Chandon."

LVMH always makes certain that its ambassadors and collaborators understand the product they have aligned with.

Don C told WWD that he took the time to visit Moët & Chandon in Epernay where he was able to see the entire process of "how such a prestigious product is created really brought to life that centuries-old heritage."

"Champagne isn't something you can create for instant gratification," Don C said. "The principle of wanting to deliver something that is going to make an impact for generations to come and transcend time periods inspired me heavily, and I really wanted to bring that approach into this collaboration.”