Miu Miu Is Sizzling in 2023!

Gigi Hadid Fronts New Miu Miu Matelassé Arcadie Bag Campaign AOC Fashion

Supermodel Gigi Hadid fronts a new campaign breaking Thursday for Miu Miu’s matelassé in two styles — the already-iconic Wander, and the newly-debuted Arcadie — lensed by Steven Meisel. [The photographer now has a very quiet Official IG page posting older images.]

Miu Miu has been on a revenue roll, delivering a 42% increase in first quarter 2023 to 129 million euros. Chief executive officer Benedetta Petruzzo underscores that Miu Miu’s current success is the result of seeds planted long ago and much team work.

Remember also that with Miuccia Prada being a co-designer on Prada with Raf Simons, she is now able to devote much more time to Miu Miu.

Prada and Miu Miu Top Lyst 2023 First Quarter

For the first time — after taking a huge leap on Lyst’s hottest brands list in 2022, over their mini skirt — Miu Miu has the second place position. Mothership Prada has the top slot in first quarter 2023, after replacing Gucci in fourth quarter 2022.

The Wander [pouch] and the newly debuted Arcadie [rectangle] style in the signature matelassé series offer great promise to become new “pillars” of the Miu Miu bag category, following the iconic history of Miu Miu’s Pocket.