Miu Miu Is Sizzling in 2023!

Supermodel Gigi Hadid fronts a new campaign breaking Thursday for Miu Miu’s matelassé in two styles — the already-iconic Wander, and the newly-debuted Arcadie — lensed by Steven Meisel. [The photographer now has a very quiet Official IG page posting older images.]

Miu Miu has been on a revenue roll, delivering a 42% increase in first quarter 2023 to 129 million euros. Chief executive officer Benedetta Petruzzo underscores that Miu Miu’s current success is the result of seeds planted long ago and much team work.

Remember also that with Miuccia Prada being a co-designer on Prada with Raf Simons, she is now able to devote much more time to Miu Miu.

While the luxury market was rattled last week — causing LVMH chairman Bernard Arnault to lose 11B in days — there is no panic.

When luxury brands are posting 2023 increases of 20%, just understand this solid top-line revenue performance may be the middle ground in the luxury sector.

Miu Miu is a luxury brand on a tear, with this 42% increase and a first-time Lyst position.

Prada and Miu Miu Top Lyst 2023 First Quarter

For the first time — after taking a huge leap on Lyst’s hottest brands list in 2022, over their mini skirt — Miu Miu has the second place position. Mothership Prada has the top slot in first quarter 2023, after replacing Gucci in fourth quarter 2022.

The goal of every luxury brand is to build a strong business in the accessory goods sector and especially handbags.

The Wander [pouch] and the newly debuted Arcadie [rectangle] style in the signature matelassé series offer great promise to become new “pillars” of the Miu Miu bag category, following the iconic history of Miu Miu’s Pocket.

AOC detailed the Italian production process for Prada’s matelassé bags in Scarlett Johansson and Alex Da Corte Transform Prada Summer 2023 Galleria Bag Campaign. Miu Miu bags are made in the same facility, commanding a current price of $2,750.

Now that we know the “Woke Barbie” Storyline in this summer’s July 21 movie release and the latest trailer, Miu Miu is well positioned to have some fun with the narrative. Margot Robbie May Set the Kitchen on Fire with Barbiemania Says American Vogue.