Angelina Jolie Launches Atelier Jolie For Self-Expressive Humanists Clients and Global Creators
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Atelier Jolie Is Incubating
Atelier Jolie aligns with the global zeitgeist in proposing fashions that are sustainably conceived, respectful of creative communities, and built on the concept of self-discovery. Collage credits end of post.
Angelina Jolie Launches Atelier Jolie For Self-Expressive Humanists Clients and Global Creators AOC Fashion
"We will use only curated quality vintage material and deadstock," Jolie wrote under her Instagram post, which revealed a rustic brand logo [see collage] designed by Peter Miles, an art director who has collaborated with such fashion brands as Celine, Gabriela Hearst and Repossi. "You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning."
Jolie provided few specifics on the business mechanics, or even a launch date, acknowledging "I'm more of an artist than a businesswoman... Bear with me. I hope to grow this with you."
Jolie will tap her ties in Fashion for collaborative advice
Speaking personally, Anne thinks Jolie will get help from women like Gabriela Hearst and Maria Grazia Chiuri. She has deep roots into the luxury brands community — brands with excellent deadstock. Jolie wears Gabriela Hearst frequently. And don’t forget Stella McCartney, who two years ago was in charge of deadstock across all the LVMH divisions. The only one not in the LVMH fold now is Hearst.
Oh please, I love this!!
LVMH Luxury Ventures, the fund created to assist young and promising brands, acquired in 2019 a minority percentage of Gabriela Hearst. The investment of the French conglomerate will allow the brand to develop all over the world. I just checked, and that investment remains on May 18, 2023.
Okay, creative kids. Take note. Here we go — the most exciting new luxury brand concept in the universe created by women for women.
Both Hearst and Chiuri are deeply involved in working with local artisan communties worldwide every season. They may not be people in refugee camps, but then again so many of the people in the camps worldwide are very skilled people.
Today, I am makng another prediction. As one example, Atelier Jolie could be housed in the top LVMH hotels around the world. It could be an extension of the different brands spa experiences. For example, the newly refurbished Hotel du Cap-Eden-Roc in Antibes could service clients of Atlier Jolie.
Jolie is deeply embedded in the LVMH Guerlain beauty brand, leading their #WomenforBees Project worldwide: Guerlain #WomenforBees Project Led by Angelina Jolie in Yucatan for 2023 AOC Eye
The new Maroma Resort and Spa, re-opening August 3, 2023 in the Yucatan is also a co-sponsor of the #WomenforBees project.
Maroma already has a sense of purpose that has deep roots in ancient practices and traditions. A Jolie Atlier could be located at Maroma.
OMG, Atelier Jolie is a fantastic concept.
Follow the project on Angelina Jolie’s IG and also an Atelier Jolie Official project IG that only has three posts this moment. A one-page Atelier Jolie website also exists.
Kenya’s RefuSHE's Artisan Collective is a peer-driven social enterprise that empowers refugee women with the education and opportunities they need to become skilled, confident, and economically independent entrepreneurs. The collaborative arts-based curriculum allows members to express themselves creatively through the design and production of hand-dyed scarves and textiles, acquire transferrable leadership and business management skills, and earn an income to support themselves and their families.
Access to dignified and viable livelihoods is critical to preventing refugee girls from falling back into cycles of abuse and exploitation. RefuSHE's trauma-informed approach encourages artisans to continue their healing while developing the skills they need to achieve economic and social independence. The video below explains much more about the project
In this last video, we get a good understanding of the way Angelina Jolie interacts with the girls. It’s a deeply personal interview with revealing insights into what makes Angelina Jolie tick. I so love this woman, and this project could be so very exciting. My brain is on fire.
Aurora James of Alexandria Ocasio-Cortez’s famous ‘Tax the Rich’ Met Gala Fame is now associated with the global Forbes Women project with Mika Brzezinski in ‘Know Your Value’.
They now have an annual women’s summit in AbuDhabi. Jolier Atlier can be there at the summit.
This is one jigsaw puzzle Anne can put together.
It Takes a Village
I made a comment [always a short story with Anne] on WaPo about the scathing criticism that Congresswoman Ocasio-Cortez received for attending the Met Gala from the uber-left-wing.
Anne said that I didn’t think AOC was so shallow that she could be bought for a $30,000 Met Gala ticket. I said that with luck, she would be sitting at a table with Gabriela Hearst or Stella McCartney or Maria Grazia Chiuri and she could learn something.
Better yet, AOC and Aurora James would be huddling in the corner with all three women, hatching a plan. I wrote that in order to be effective, they needed ties into the business community and this was one fantastic opportunity — so get off their backs!
You want to lock down rich women globally to your luxury brand portfolio? Follow this incubating project Jolie Atelier. It has the potential to be a BFD beyond our wildest dreams, and I believe that LVMH is in the eye of this wondrous fashion-world hurricane! ~ Anne
Meet Vogue September 2020 Covers Artists Kerry James Marshall, Jordan Casteel AOC Fashion
Jordan Casteel, 31, chose the designer and activist Aurora James for her Vogue cover. James perches on a stool on the rooftop of her Brooklyn apartment building. She wears a flowing blue silk gown from Pyer Moss. Casteel has painted James looking more directly at the viewer.
Collage above: UL: Current refugees in Sudan, honored by Jolie on IG. UR: From Jolie’s IG in support of women and all protesters in Iran and in honor of Mahsa Amini, who died suspiciously on September 2022, in a hospital in Tehran, Iran. LL: Jolie as a young girl with her mother who died at about age 58 from breast cancer, via IG. LR: Atelier Jolie logo by Peter Miles.
