June 2024 Brands: SKIMS Soft Lounge Collection Summer 2024 | Bella Hadid’s ‘Orabello’ Inspires AOC Research on Panpsychism | Victoria’s Secret Very Sexy ‘Escape to Summer 2024’
/ Anne Enke
Featured
The Kim Kardashian SKIMS [IG] machine rolls into summer 2024, with Bridgerton star Nicola Coughlan headlining the Soft Lounge Collection that includes the Long Tank Dress, Soft Lounge Tube Dress, Long Slip Dress in Celeste, Long Sleeve Dress — with styling by Aimée Croysdill.
Across the six Soft Lounge Collection dresses, lensed by uber-talented photographer Elizabeth Porodina [IG]. the Instagram Likes run 65,000 to 1 million per image. / Makeup by Neil Young; hair by Halley Brisker
Ralph Lauren and all its subbrands from Lauren Ralph Lauren to Polo Ralph Lauren love life in horse country. In this new Pre-Fall 2024 Lauren Ralph Lauren campaign with models Blanca Padilla, Alicia Burke and more, western-inspired, polo club glamour takes the limelight.
Victoria’s Secret [IG] launched its Very Sexy ‘Escape to Summer 2024’ campaign starring Emily Ratajkowski, Gigi Hadid, Paloma Elsesser and Tina Kunakey on June 11th.
Former EIC of Vogue Paris [now Vogue France] Emmanuelle Alt styles the campaign with a French mix of sexy corset tops, lace teddies and bras in intoxicating summer colors. Add statement jewelry to the sensual Victoria’s Secret collage, lensed by Mikael Jansson [IG].
Anne of Carversville hasn’t posted Elizaveta Porodina’s images of Bella Hadid’s Orabella ‘skin-nourishing’ fragrances campaign until today.
Given the cosmic energy of these two uber-creative humans — Bella Hadid and Elizaveta Porodina — Anne had every confidence that we would get to now.
Reading an Apple News article ‘Human Consciousness Is an Illusion, Scientists Say‘ became the door that opened posting Bella’s Orabella images this morning.
Many scientists and thinkers believe the entire universe may have an internal mind, and the phrase ‘we are all connected’ is meant to be taken literally.
Seeing images from WASTE Paris [IG] on Models.com just now, Anne said “This brand with the terrific name better be sustainable.”
Paris-based, Ukrainian female photographer/videographer Julia Romanovskay [IG] is behind the lens, capturing model Jildou Lisa.
WASTE Paris co-founder Valentine Hotton launched the brand in 2022, defined by her experience as founder of COLLECTIF CHIFFON, a consulting agency in 2019.
W Magazine China’s [IG] June 2024 icon issue shares a fantastic fashion story featuring the ‘Margiela Artisanal’ 2024 couture collection starring model He Cong lensed by Zhong Lin. W also makes high-impact points in their commentary about creativity.
Creative Directors Examined
For the second time this week, my own brain has been interrupted externally with the reinforcement of thoughts already playing out here on AOC.
In preparing this W Magazine China fashion story over the course of two months, six sets of haute couture fashion traveled across the seas. The magazine “exclusively” documented this fashion moment, along with its fascinating behind-the-scenes story.
Luxury brand Chanel [IG] delivers a fresh and modern summer Coco Beach 2024 campaign starring Danish model Olivia Vinten lensed by Cass Bird [IG].
At Chanel, Let the Good Times Roll
Chanel is riding high off a 16 percent revenue increase in annual sales over 2023. Price increases alone drove up sales by around 9 percent, according to BoF.
Chanel CFO Philippe Blondiaux praised Virginie Viard’s contributions to Chanel’s major growth in his BoF interview. Days later, the artistic director was escorted out the door.
With Viard seeming out-of-touch with the world at large at times, and given Coco Chanel’s own delicate political history in Europe, AOC is on the record saying we’re watching the brand like a hawk. We continue to write today from that updated perspective.
Czech supermodel Karolina Kurkova is now a Ford model in New York.
AOC backtracked to pick up Kurkova’s Miami-based fashion story for Harper’s Bazaar Turkey’s December 2023 issue. AOC has now learned that the supermodel and husband since 2009 Archie Drury are selling their home on Fisher’s Island in Miami for about $7M. The about 2500 sq ft property was put on the market in May.
The former Victoria’s Secret Angel [named in 2005] Kurkova appeared in nine VS fashion shows between 2000 and 2010, and wore her Fantasy Diamond Bra in 2002.
More Brand Analysis & News Excerpts by Month
Featured