Fendi Takes A Modern View of Roman Style in Fall 2025 Campaign by Steven Meisel AOC Fashion

AOC loves Paris and the south of France. But we’ve been saying for many months now that it’s an Italian moment, and nothing — not even the king of cashmere’s current Italian sweatshop scandal — will dampen AOC’s love affair with la dolce vita.

Fendi’s fall-winter 2025 campaign lensed by Steven Meisel begins with a visual dose of sophisticated retro nostalgia, peppered with modern reinvention.

The campaign stars Ajus Samuel, Finn Collins, Libby Taverner, Liu Wen, Lulu Tenney, Nonso Ojukwu, Sang Woo Kim, Sora Choi and Vittoria Ceretti, with styling by Charlotte Stockdale. Hair by Guido Palau; makeup by Pat McGrath, set design by Mary Howard

In speaking with WWD about the fall-winter 2025 collection, Silvia Venturini Fendi, whose title is artistic director of accessories and menswear collections, stressed the reality that the fall 2025 collection presents “a contemporary and comprehensive vision of the brand”.

She pointed out that “there is absolutely nothing nostalgic” about the collection, and that the designer was not revisiting previous designs. “It’s all new,” she said. “There is nothing better than celebrating the past through the present and the future. If I had to name this collection, it would be flashback and fast forward, three Fs,” she said, in a re-elaboration of the signature FF logo.

Fendi is also aiming to convey this modern message with ancient roots with the inauguration of its new Palazzo at the end of September 2025, a new sprawling flagship on Milan’s Via Montenapoleone.