Fendi Peekaboo Bag 2024 Campaign with Kate and Lila Moss by Craig McDean

Fendi Peekaboo Bag 2024 Campaign with Kate and Lila Moss by Craig McDean

Fendi’s April 2024 Peekaboo Bag Campaign doubles the style drama with supermodel Kate Moss and her fast-rising model daughter Lila Moss.

The twining effect is making a big play in ready-to-wear images lensed by Craig McDean [IG] with styling by Melanie Ward. / Makeup by Peter Philips; Hair by Anthony Turner

Among the house of Fendi’s most demanded treasures is the Peekaboo bag, which made its runway debut in 2008 as part of the spring-summer 2009 collection.

Conceived by Silvia Venturini Fendi, the creative mind then and now behind many of Fendi's legendary accessories, this bag was designed with modern women in mind—those who appreciate luxury but also value functionality.

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FENDI Hugs Retro Glamour in Astrology Summer 2023 Beachwear Campaign by Steven Meisel

FENDI Hugs Retro Glamour in Astrology Summer 2023 Beachwear Campaign by Steven Meisel

Luxury fashion house FENDI merges high fashion with whimsical elements, presenting the Astrology Summer 2023 Beachwear Capsule Collection with a Mediterranean luxury flavor.

Artistic Director Fendi womenswear and couture Kim Jones chooses top model Irina Shayk to showcase the new capsule. Steven Meisel IG] — who has a full dance card this season — is behind the lens, creating a retro, 1960s travel poster vibe.

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Tiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort

Tiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort

Technically-speaking this fashion campaign is about Fendi’s x Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.

Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.

Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.

Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.

The answer is no.

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Fendi Pops Into NYC Soho for 25th Anniversary Baguette Celebration

Fendi Pops Into NYC Soho for 25th Anniversary Baguette Celebration

Fendi [IG] has popped into New York City for a holiday celebration of the Winter Capsule 2022 - 25th Anniversary Baguette Collection. Located at 90 Prince Street in Soho, the shop will be open until December 23.

Created by Silvia Venturini Fendi in 1997, the baguette bag became a phenom attached to Sarah Jessica Parker and ‘Sex and the City’, who famously said “This is not a bag—it’s a Baguette.”

In addition to providing color inspo, the LVMH Tiffany & Co brand was brought into the anniversary celebration to provide diamond baguettes for the Fendi baguettes. The constant cross-pollination of the LVMH brands always adds an extra bit of verve to these events.

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Fendace Drops May 12 Worldwide with Top Models Campaign by Steven Meisel

Fendace Drops May 12 Worldwide with Top Models Campaign by Steven Meisel

The highly-anticipated Fendace collection — a powerhouse, experiment between two great Italian fashion houses: Fendi and Versace — will drop on May 12, with a worldwide series of events and pop-ups.

The business synergy between these two iconic Italian brands is producing astonishing results — given that they are direct competitors owned by two mega-luxury fashion houses. LVMH is the majority stockholder in Fendi and Versace is owned by Capri Holdings.

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Fendi Peekaboo Campaign Takes Airborne Adwoa Aboah on Tour of Rome

Fendi Peekaboo Campaign Takes Airborne Adwoa Aboah on Tour of Rome

Fendi celebrates the new Peekaboo Petite and Micro handbags, arm and arm with the Italian ‘Call Me By Your Name’ film director and friend of the house, Luca Guadagnino to create a short campaign film starring Adwoa Aboah.

Instead of boarding a magic carpet ride over Rome, Aboah spreads her own ‘Superwoman’ wings to fly over the ancient city with its ruins and visual narrative of the human story. She eventually landing on Fendi’s Palazzo della Civiltà Italiana — because this is a Fendi Peekaboo handbag campaign, after all.

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Fendi SS 2022 Campaign by Craig McDean Honors Antonio Lopez's American Revision Act

Fendi SS 2022 Campaign by Craig McDean Honors Antonio Lopez's American Revision Act

Models Anok Yai, Barbara Valente, Rianne Van Rompaey, Vittoria Ceretti and Yilan Hua take the stage in Fendi’s Spring/Summer 2020 Womenswear campaign. Photographer Craig McDean [IG] captured the new campaign, styled by Melanie Ward. Silvia Venturini Fendi, the company’s artistic director of accessories and Delfina Delettrez, artistic director of jewelry at Fendi, also contributed to the collection featured.

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Rafael Pavarotti Captures Exquisite Black Beauty Fendi Heroines for Vogue Paris September

Rafael Pavarotti Captures Exquisite Black Beauty Fendi Heroines for Vogue Paris September

Models Adhel Bol, Akuol Deng Atem and Sienna King are styled by Ib Kamara in Fall 2021 Fendi. This team of photographer Rafael Pavarotti [IG] and stylist/fashion editor Ib Kamara deserves a fashion Oscar for unrelenting originality and/or excellence in their fashion editorials.

AOC would have to look hard to find a bad-day shoot from this duo. And ‘ordinary’ isn’t in their vocab either. Vogue Paris September 2021 is the beneficiary of this abundance of riches called ‘Le Héroines De Kim Jones’. Simply fabulous!/ Makeup by Mata Marielle; hair by Virginie Pinto Moreira

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Craig McDean Captures Fendi Fall Winter 2021 with He Cong, Malika, Rianne, Tianna

Craig McDean Captures Fendi Fall Winter 2021 with He Cong, Malika, Rianne, Tianna

Models He Cong, Malika Louback, Rianne Van Rompaey and Tianna St. Louis front Fendi’s Fall 2021 campaign, styled by Melanie Ward. Designers behind the campaign are Kim Jones in the lead, Silvia Venturini Fendi and her daughter, Fendi jewelry designer Delfina Delettrez, with Craig McDean behind the lens./ Hair by Guido Patau; makeup by Peter Philips

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Jackie Nickerson Flashes Fendi by Kim Jones on Georgia Palmer for Vogue Italia

Jackie Nickerson Flashes Fendi by Kim Jones on Georgia Palmer for Vogue Italia AOC Fashion

Photographer Jackie Nickerson captures model Georgia Palmer, swathed in Italian luxury from Kim Jones’ first ready-to-wear collection for Fendi. Palmer is styled by Amanda Harlech in Fendi’s sumptuous debut for Vogue Italia’s April 2021 ‘The Many Friends’ issue. / Hair by Soichi Inagaki; make-up artist Laura Dominique.

Ethan James Green Captures 'We Are Family' Life-Loving Women in Fendi for Vogue Italia

Ethan James Green Captures 'We Are Family' Life-Loving Women in Fendi for Vogue Italia

Models Alva Claire, Ashley Graham, Jill Kortleve and Paloma Elsesser convened in September in Milan to be part of the Fendi show. The quartet then joined forces at a later date to discuss big and small conquests in the battle for body positivity, interviewed by Michele Fossi (IG) for Vogue Italia’s December 2020 issue.

Patti Wilson styles the four beauties in the ‘We Are Family’ Fendi tribute for images by Ethan James Green.(IG). Hair by Jimmy Paul; makeup by Dick Page

Nick Knight Flashes Fendi Fall 2020 Campaign: Anok Yai, Florence, Fran Summers, Maggie Cheng, Yasmine Le Bon

Nick Knight Flashes Fendi Fall 2020 Campaign: Anok Yai, Florence, Fran Summers, Maggie Chen, Yasmine Le Bon

Master photographer Nick Knight is behind the lens for Fendi’s Fall 2020 campaign, capturing models Anok Yai, Florence, Fran Summers, Maggie Cheng, and Yasmine Le Bon against the backdrop of a re-imagined Georgia O’Keefe painting or — more practically — Fendi’s headquarters in Rome.

The campaign is styled by Amanda Harlech, Charlotte Stockdale and Katie Lyall./ Hair by Sam McKnight; makeup by Val Garland