Lara Stone in Fendi for Numéro 256 Inspires Clear Thinking on Maria Grazia Chiuri

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Lara Stone in Fendi for Numéro 256 Inspires Clear Thinking on Maria Grazia Chiuri

Lara Stone in Fendi for Numéro 256 Inspires Clear Thinking on Maria Grazia Chiuri

On the subject of Fendi, with Silvia Venturini Fendi being named honorary president and allowing a new creative director to take the reins of the Fendi luxury brand, AOC assumes that Maria Grazia Chiuri will step into the spotlight as the new creative head of women’s and probably men’s as well.

I’ve defended the Anderson decision when other women fashion writers were ripping into LVMH — going so far out on the limb as to say on WaPo: “Calm down. She’s going to Fendi. LVMH is not so stupid as to throw Chiuri to the curb, when some VIP women clients may not even like the new Dior.”

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Tiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort

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Tiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort

Technically-speaking this fashion campaign is about Fendi’s x Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.

Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.

Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.

Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.

The answer is no.

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