Technically-speaking this fashion campaign is about Fendi’s x Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.

Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.

Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.

Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.

The answer is no.