AOC is late in sharing Aussie model Stella Hanan steping into the light and lens of photographer Carlijn Jacobs [IG], celebrating the launch of the Tiffany Blue Book 2025 High Jewelry Campaign [IG]. Katie Burnett styles the shoot with creative direction by Charles Levai and Kevin Tekinel./ Hair by Mustafa Yanaz; makeup by Sam Visser
It may be LVMH’s newly-named chairman and chief executive of its Americas division Michael Burke, who first introduced the term ‘hodgepodge’ to the popular press and select financial analysts’ LVMH lexicon.
Anne will explain, but first the latest news.
The Burke appointment comes at a critical moment when the luxury sector is haunted by waning demand and US President Donald Trump’s ever-changing, often daily, tariffs landscape.
LVMH also appointed Burke as nonexecutive chairman of Tiffany’s board of directors. He retains his 2024 appointment as Chairman and CEO of LVMH Fashion Group.
In June and July 2025, AOC has been obsessed with the word ‘hodgepodge’ being bandied about by select financial analysts, with the tangential support of several fashion journalists. Their focus is a lack of branding clarity around Louis Vuitton in particular.
Referring last evening to the issue, I set off again this morning, trying to document the original source of the word. The person may be none other than Michael Burke.
Tiffany & Co ambassador since 2023, Rosie Huntington-Whiteley covers the June 2025 issue of Harper’s Bazaar Taiwan [IG]. The supermodel, businesswoman, beloved mom of two children and a partner for 16 years to actor Jason Stason, is in a period of career resurgence as her children grow a bit older.
Rosie is styled by Melina Chen, who also provides creative direction on the photoshoot lensed by David Roemer [IG]. / Makeup by Hung Vanngo; hair by Danielle Priano
Fresh off the January 2025 introduction of the Jean Schlumberger by Tiffany Bird on a Flying Tourbillon watch and the Jean SchlumbergerBird on a Rock Tsavorite Watch at the sixth edition LVMH Watch Week in New York and Paris, we turn to the new Tiffany & Co ad campaign featuring top model Abby Champion. Katie Burnett styles Champion in images by Carlijn Jacobs [IG]./ Hair by Jawara; makeup by Sam Visser
LVMH dazzles the world of high jewelry watches, hosting the sixth edition of LVMH Watch Week on January 21-22 in New York, and January 30-31 in Paris.
Tiffany’s legacy as the world’s preeminent purveyor of exceptional timepieces began in 1847. Over a span of nearly two centuries in 2025, Tiffany artisans have given life to impressive diamond-set watches that fuse jewelry with timepieces. Today, each exquisite watch and time object handcrafted in Switzerland by the maison celebrates this illustrious horological heritage.
Model Eeva Lioni covers the December 2023 issue of ELLE Italia styled by Laura Seganti on behalf of Tiffany & Co.
Lioni’s sleek, hip, modern, black tailoring is a perfect canvas for Tiffany HardWear, Tiffany Lock and the Tiffany T collections, lensed by Xavi Gordo [IG].
Tiffany & Co [IG] unveils its holiday 2023 campaign, shot in Manhattan against the glittering lights skyline with house ambassador, businesswoman, and creative director Rosie Huntington-Whiteley and China brand ambassador, actor Elaine Zhong.
The Tiffany & Co. 2023 holiday campaign honors house designs including Jean Schlumberger’s iconic Bird On a Rock spectacular pieces and the brand’s beloved Lock collection.
The jewelry artist posessed with an extraordinary imagination and technical skills set first recognized by Elsa Schiaparelli in the 1930s, when she employed him to made spectacular buttons. Subsequently, Schiaparelli commissioned Schulumberger to design costume jewelry for clients.
In 1956, Tiffany & Co president Walter Hoving asked Schlumberger to begin designing for the firm. Disallowed by his parents to pursue any formal training in the jewelry arts, Schlumberger had his own workshop at the company until the late 1970s, when he retired.
Photographer Axle Jozeph [IG] captures “Age of Aquarius”, a GRAZIA International [IG] high jewelry story featuring Tiffany and Co’s “Blue Book 2023: Out of the Blue” collection. The precious pieces celebrate Jean Schlumberger’s fascination with fantastical creatures of the deep blue sea.
Tiffany and Co’s “Blue Book 2023: Out of the Blue” Collection
Tiffany & Co hosted a fashion show styled by Carine Roitfeld at its landmark Fifth Avenue location at the September launch of New York Fashion Week showcased the Blue Book 2023 collection worn with Givenchy ready-to-wear and Haute couture from Fall 2023 collections.
The full fall 2023 presentation of the collection designed by Nathalie Verdeille, Tiffany & Co.'s chief artistic officer of jewelry and high jewelry, officially launches in October in Shanghai. In addition to the existing themes of Shell, Coral, Pisces, Star Urchin, and Starfish, a new theme of Sea Anemone is explored.
This ‘daring’ fashion story featuring model Madison Headrick is presumably heavily-funded by Tiffany, and absolutely approved by them. They have worked together previously, but this collaboration devoted to the Tiffany Lock and Tiffany Knot collections is pure brilliance. Anne will explain.
The arrival of Hector Muelas at Tiffany & Co this week, and now this very racy, divinely-sensual Madison Headrick fashion story lensed by David Roemer [IG] reaffirms my understanding of a top-level LVMH strategy in marketing to a progressive, younger, monied clientele.
My point in is not to compare Headrick Nahmad to Richie Grainge. Both young women are successful on their own.
Hector Muelas is now Chief Brand Creative Director of Tiffany & Co.
Muelas arrives at Tiffany & Co with a storied resume that includes positions at LVMH Moët Hennessy Louis Vuitton, Rimowa, Apple, Creative Artists Agency, Donna Karan International, Vice Media and more. Muelas joined Expedia Group as senior vice president of global marketing and creative in 2021.
At Rimowa, Muelas held the same title of Chief Brand Creative Director and would have worked with Alexandre Arnault, who was CEO of Rimowa at age 28. The youngest Arnault — and a prodigious business talent — is now Executive Vice President of Product and Communications at Tiffany & Co.
Tiffany & Co. has recently announced BTS member Jimin as its latest brand ambassador. Jimin's partnership with the iconic jewelry brand will begin soon, and his first ad campaign for Tiffany & Co. is set to release later this year.
This appointment of Jimin signals a continual shift for the brand, moving further into the K-pop sphere. The partnership will allow Jimin to “showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs.”
Technically-speaking this fashion campaign is about Fendi’sx Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.
Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.
Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.
Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.
Born in New York, raised in Senegal and then back to New York model Alioune Fall wears Tiffany & Co Hardwear Jewelry and Eyewear, lensed by David Urbanke [IG].
The Tiffany & Co. x Andy Warhol Holiday 2022 campaign launches Hailey Bieber into the blue box stratosphere, a welcme addition to Bieber’s portfolio. But who’s counting. Hailey is doing beautifully these days, swathed in diamonds and a modern elegance attitude, captured by Mario Sorrenti [IG]
Next door, AOC features the gift items with more obvious connections to the Andy Warhol Foundation.
Luxury jeweler and gift-creator Tiffany & Co. shares holiday-loving images from its 2022 campaign, Hailey Bieber, model, talent, and businesswoman, plays host in a campaign celebrating Tiffany’s deep artistic roots with American visual artist Andy Warhol.
Shot by Mario Sorrenti [IG] in New York City with still photography by Raymond Meier, the Tiffany & Co. x Andy Warhol campaign film greets the holiday season in a larger-than-life party filled with diamonds, Tiffany Blue Boxes and no-rules attitude.
The Tiffany & Co x Andy Warhol collaboration includes a treasure chest of limited-edition designs that include tableware and holiday tree ornaments, holiday cards and more. As always, Tiffany steps up to generously support the larger mission of its collaborators.
Master photographer Steven Meisel turns his focus to Tiffany & Co Rose Gold Eau de Parfum in a new campaign featuring FeiFei Sun. Trey Laird [IG] serves as Creative Director, fresh off his new campaign with ambassador Kim Kardashian for Stuart Weisman.
Joe McKenna works as stylist on the campaign, with Guido Palau on hair and Pat McGrath on makeup.
Inspired by diamond cuts and luminous metals, Tiffany & Co. Rose Gold Eau de Parfum features notes of fruity blackcurrant, delicate blue rose and a warm finish of ambrette seed.
Beyoncé returns to Tiffany & Co, starring in the global luxury brand’s newest campaign, ‘Lose Yourself in Love,’ which is all about “celebrating individuality, love, and universal connection.” The campaign is “a fiercely elegant homage to the joy of being one’s unapologetic self.”
Beyoncé is “honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.” This form of self-love — so often ridiculed as being selfish and self-obsessed — is key to forming thriving relationships with other people.
Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.
“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.
Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].
Seeking to help supporters and Tiffany & Co. clients visualize the new Atrium concept, the iconic American jeweler reached out to artist Derrick Adams, who created an original artwork called “I Shine, You Shine, We Shine” for the Atrium launch.
The Atrium project will live on Artsy, the world’s largest online art marketplace. Derek Adams’ work reflects how people of African descent interact with art, American history and consumerism. “I shine, You shine, We Shine” will be auctioned by Artsy in an auction closing August 10.
100% of profits from the sale of “I Shine, You Shine, We Shine” is going to The Last Resort Artist Retreat, an art residency program that Adams founded in his home city of Baltimore, Maryland.
We link to our Sept. 19, 2022 update on this article.
