Beyoncé Celebrates Loving Her Unapologetic Self in New Tiffany & Co Campaign Fall 2022 AOC Jewelry News

Beyoncé returns to Tiffany & Co, starring in the global luxury brand’s newest campaign, ‘Lose Yourself in Love,’ which is all about “celebrating individuality, love, and universal connection.” The campaign is “a fiercely elegant homage to the joy of being one’s unapologetic self.”

Beyoncé is “honored to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.” This form of self-love — so often ridiculed as being selfish and self-obsessed — is key to forming thriving relationships with other people.

Alexandre Arnault, Tiffany & Co.’s vice president of product and communications, describes the campaign as an exploration of “fearless creativity.”

“Beyoncé is an inspiration to so many because she embodies these qualities,” Arnault said in a press release. “We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love.”

The 28x Grammy-winning star sports key pieces from Tiffany & Co.’s four most iconic collections, including Tiffany Lock, Tiffany HardWear, Tiffany T and Tiffany Diamond Jewelry.

Fresh off the drop of her seventh album ‘Renaissance’ and celebrating her 41st birthday today, it seems that Tiffany has created the perfect necklace for her rapture-creating voice.

Beyoncé’s singing, wrote Wesley Morris in the New York Times, comes “in waves of rhapsodically long, Olympic-level emissions” and “seems to emanate from somewhere way beyond a human throat: The ocean?” ‘Renaissance’ Rolling Stone argued, proved Beyoncé to be “the only sovereign of pop to have truly evolved artistically while also expanding an enormous commercial empire.”

Without debate, this pop royalty throat deserves the custom-created, Tiffany HardWear collection necklace with 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace. The necklace starts at a price of $55,000.

Music video director Mark Romanek directed the short video, which is leading up to an upcoming short film in October. The video director also worked with Beyoncé on her ‘Lemonade’ video. Photographer Mason Poole shot the still images in the campaign. Marni Senofonte and Patti Wilson chose sculpted designs that actually serve as props for the jewelry.