LVMH's Michael Burke, New Chairman and CEO of its Americas Division Steps Into the Frenzy

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LVMH's Michael Burke, New Chairman and CEO of its Americas Division Steps Into the Frenzy

LVMH's Michael Burke, New Chairman and CEO of its Americas Division Steps Into the Frenzy

It may be LVMH’s newly-named chairman and chief executive of its Americas division Michael Burke, who first introduced the term ‘hodgepodge’ to the popular press and select financial analysts’ LVMH lexicon.

Anne will explain, but first the latest news.

The Burke appointment comes at a critical moment when the luxury sector is haunted by waning demand and US President Donald Trump’s ever-changing, often daily, tariffs landscape.

LVMH also appointed Burke as nonexecutive chairman of Tiffany’s board of directors. He retains his 2024 appointment as Chairman and CEO of LVMH Fashion Group.

In June and July 2025, AOC has been obsessed with the word ‘hodgepodge’ being bandied about by select financial analysts, with the tangential support of several fashion journalists. Their focus is a lack of branding clarity around Louis Vuitton in particular.

Referring last evening to the issue, I set off again this morning, trying to document the original source of the word. The person may be none other than Michael Burke.

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Can LVMH Write the Book on Developing Human Potential in Brands and Businesses?

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Can LVMH Write the Book on Developing Human Potential in Brands and Businesses?

The more AOC studies LVMH from every angle, the more impressive the organization becomes. I’ve been researching ways in which LVMH has addressed the philosophy of humanism. The concept flourishes across the maisons, and it seems that great care is given to developing both the executives and the artisans.

Fundamental to the maisons is a similar vision for how the brands interact with their clients — and not only their elite-class clients. LVMH plants deep, dynamic forests for their brands.

As everyone says, LVMH moves fast, but it’s also the case that huge mistakes are avoided because of a culture of deep roots and also deep knowledge about the humans who work in their businesses.

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