Tiffany Blue Is Star of Fendi X Tiffany Winter Campaigns by Johnny Dufort AOC Fashion

Technically-speaking this fashion campaign is about Fendi’s x Tiffany winter-drop two weeks before the holidays. Yet the power of a color — Tiffany Blue — defines it’s larger message and impact. The campaign is promoted almost solely by Fendi.

So strong is the Tiffany Blue in these Fendi images that both drops in December and now January feature relatively unknown models. To state the obvious, the success of the campaign has nothing to do with the models.

Ellie Grace Cumming styled the December marketing campaign and Melanie Ward styled the January campaign. Photographer Johnny Dufort [IG] is the sole photographer. /Both campaigns hair by Benjamin Muller; makeup by Hiromi Ueda

Trademarked as a color in 1998, and added as an official color to the Pantone system in 2001 [use governed exclusively by Tiffany], the color was trademarked in every classification.

In fact the color is so key to the marketing of this Fendi collab — the Tiffany Baguette [image below] is no longer available in the new January 5 in-store drop.

Stuart Semple’s Big Dare

Maverick artist Stuart Semple dared Tiffany & Co to sue him, when he liberated Tiffany Blue in 2021, creating Tiff.

Most IP lawyers agree that Tiffany would have won a lawsuit against Semple. The question was if they really wanted to sue artists — famous and not famous — the audience who bought the soldout Tiff acrylic paint at once.

The answer is no.