Saint Laurent AW25 'Velvet Heat' Campaign with Moss, Sevigny and Rayder by Alas

Saint Laurent AW25 'Velvet Heat' Campaign with Moss, Sevigny and Rayder by Alas AOC Fashion

Saint Laurent [IG] releases what it calls its AW25 women’s campaign, a steamy slice of life shot by Mert Alas [IG] in LA. Saint Laurent’s Anthony Vaccarello brings Kate Moss and Chloë Sevigny together for the first time in a sensual encounter called ‘Velvet Heat’.

The press release was direct: “A pool. A drive. A house. A party. Real moments — nothing staged. Fragments of friendship, freedom — and Kate, always at the center.” The lesbian noir film further cements the women as queens of cool.

Kate Moss opens the film driving around LA in a self-reflective mood, her voice speaking to what is called a poem that just might resonate with some women. 90s top model Frankie Rayder also joins the campaign, adding a note of professional sobriety to the proceedings.