Saint Laurent [IG] releases what it calls its AW25 women’s campaign, a steamy slice of life shot by Mert Alas [IG] in LA. Saint Laurent’s Anthony Vaccarello brings Kate Moss and Chloë Sevigny together for the first time in a sensual encounter called ‘Velvet Heat’.

90s top model Frankie Rayder also joins the campaign, adding a note of professional sobriety to the proceedings.

All comments I’ve read suggest that it doesn’t get much better than this voyeuristic glimpse of a thoroughly modern social structure — with the maison of Saint Laurent celebrating three credentialed women in their 50s, with Kate Moss as leader of the pack.

The press release was direct: “A pool. A drive. A house. A party. Real moments — nothing staged. Fragments of friendship, freedom — and Kate, always at the center.” The lesbian noir film further cements the women as queens of cool.

Kate Moss opens the film driving around LA in a self-reflective mood, her voice speaking to what is called a poem that just might resonate with some women. The entire campaign is very impromptu, with no set and no script. Just vulnerability, which is an undercurrent in Kate’s reflection.

Vaccarello invites us as viewers into the unscripted moments — and there’s nothing seedy about our encounters. We’re not stalkers or voyeurs, but more of a Greek chorus bearing witness in this moment that blends art house culture with fashion statement. This vibe has become a constant in Saint Laurent’s DNA under Vaccarello.

Realism is a potent ingredient in this dose of unrehearsed, deeply sensual LA intimacy among the women. Yes, we put LA and intimacy in the same sentence. The mood is one of an earlier time, not in the 21st century and not defined by technology.

The campaign is fresh, intriguing, reflective and very professionally executed.