Versace's Fall 2024 Campaign Style Seduction at LA's Marmont Hotel by Mert & Marcus
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Versace SS 2023 Campaign-Pt 2 Lensed by Vito Fernicola Turns Up the Volume
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Croation model Lucy Markovic, Australian Riahn Griffiths and Sweden’s Vilma Sjöberg front the Versace Spring/Summer 2023 Campaign Part II. Donatella Versace’s edgy and rebellious women have turned up the volume, lensed by Vito Fernicola [IG]./ Makeup by Luca Cianciolo
With all the talk about celebrity fashion sightings replacing models, it’s worth remembering that it was Gianni Versace, who founded the luxury house in 1978, who had a big passion for grandiose spectacles with marketing campaigns to match.
Read MoreFendace Drops May 12 Worldwide with Top Models Campaign by Steven Meisel
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The highly-anticipated Fendace collection — a powerhouse, experiment between two great Italian fashion houses: Fendi and Versace — will drop on May 12, with a worldwide series of events and pop-ups.
The business synergy between these two iconic Italian brands is producing astonishing results — given that they are direct competitors owned by two mega-luxury fashion houses. LVMH is the majority stockholder in Fendi and Versace is owned by Capri Holdings.
Read MoreDonatella Versace Covers Vogue Italia March 2022 by Mert & Marcus
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Donatella Versace Covers Vogue Italia March 2022 by Mert & Marcus AOC Fashion
Donatella Versace in Vogue Italia
Donatella Versace covers the March 2022 issue of Vogue Italia.
Donatella has come light-years since the murder of her brother, shot on the steps of his Miami Beach mansion in July, 2997. Overnight, the sister of Versace was forced to take over creative direction of the Versace vision of female empowerment.
And while Donatella Versace has experienced a major metamorphosis since taking the reins of Versace, she shares with writer Giuliana Matarrese her vulnerability: "Interviews always make me a little nervous: among other things, I keep asking myself why you chose me for this cover, one day you will explain it to me".
Versace’s north star vision — pulsating with Italian blood — is lensed by Mert Alas and Marcus Piggott, and styled by Jacob K in Atsuko Kudo; Balenciaga; Christopher Kane — who designed Versus from 2009 t0 2012, covering a period of six seasons; Saint Laurent by Anthony Vaccarello; Versace and more.
No More Shadow
Gianni Versace taught women not to be afraid of their sexuality, that it was a positive aspect of their DNA and identity. It’s a mantle that Donna Versace also wears. It’s important also to understand that Donatella finally feels free of Gianni’s death and his dominance over her life.
“My brother’s death was so brutal that I spent years in shock,” she explains, saying that she was Gianni’s shadow. “ I was insecure, I felt the eyes of the world on me, I felt in the air of distrust: I was there, to be the creative director, certainly not because someone had promoted me, but because I had to replace him.”
Bella & Gigi Hadid Join Donatella and Maluma in a Smashing Versace Spring 2022 Campaign
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The Versace Spring 2022 Campaign by Mert & Marcus is a sight to behold. W Magazine writes that it’s two years since the Hadid sisters have posed together for a photoshoot, and they look glorious. Gigi and Bella pose together and with Donatella because it’s all about the sisterhood.
Read MoreVersace Resort 2022 by Lea Colombo Delivers a Big Spirit, Mega Dose of Optimism
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Versace Resort 2022 by Lea Colombo Delivers a Big Spirit, Mega Dose of Optimism AOC Fashion
Donatella Versace demands that we put on our big-boy pants — and no granny skirts allowed — and march forward into optimism. “I think there’s a renewed sense of optimism right now and I wanted this collection to speak to that,” said Versace via email to Vogue about the 2022 resort collection. “This season is about having fun again and it feels right to put something positive into the world. We’ll never return to the old world or to the old ‘normal,’ there’s no going backwards. This is what the new now looks like to me.”
If COVID reality and raging white nationalism have dampened Donatella’s spirits seven months later, she’s keeping her angst under wraps in a mind over matter Versace Resort 2022 Campaign that has an infectious, optimistic spirit.
The Medusa has taken a psychedelic spin toward a Summer of Love, lensed by Lea Colombo [IG]. It may be 110-degrees in Puglia or its reverse — snowing in July seaside — but optimism is self-created, even when circumstances are dire.
If we’re not in denial and actively trying to save the planet, our heads are in the right place. If we’re still marching for social justice, the activewear should be polished.
We’re doing our best to find a new groove, inspired here by Versace models Akon Changkou, Alyda Grace, Habib Masovic, Kelvin Adewole, Kiki Willems and Ryan Park. Just make refusal your middle name, and we’re going to get through this.
NEVER let them see you sweat. That’s the AOC approach, and I speak from experience. ~ Anne
