Fendi Pops Into NYC Soho for 25th Anniversary Baguette Celebration

Fendi’s Soho Popup

Fendi [IG] has popped into New York City for a holiday celebration of the Winter Capsule 2022 - 25th Anniversary Baguette Collection. Located at 90 Prince Street in Soho, the shop will be open until December 23.

Created by Silvia Venturini Fendi in 1997, the baguette bag became a phenom attached to Sarah Jessica Parker and ‘Sex and the City’, who famously said “This is not a bag—it’s a Baguette.”

“The façade of the New York SoHo space embraces the palette of the Winter Capsule 2022 Collection, as a vibrant wasabi green stone exterior makes a bold statement, punctuated with suspended 3D Baguette bags in the windows. Upon entering, guests are greeted with floor-to-ceiling baby pink, glossy blue, and wasabi green interiors, where playful oversize Baguette structures encompass the space,” states the press release.

Fendi’s artistic director Kim Jones is known for his collaborations, and the LVMH family of brands were out in full force for September’s resort 2023 show. If the shade of blue looks like the Tiffany blue box, your eyes aren’t playing games.

In addition to providing color inspo, the LVMH Tiffany & Co brand like Fendi, was brought into the anniversary celebration to provide diamond baguettes for the Fendi baguettes. The constant cross-pollination of the LVMH brands always adds an extra bit of verve to these events.

Linda Evangelista is the ‘face’ of the Fendi project and is lensed for these new campaign images by Steven Meisel.

Multicolour Beads Embroidery Baguette

Immortalized in 2000, the Multicolour Beads Embroidery Baguette is back in the Fendi 25 Re-Editions.
One of the most celebrated embodiments of Baguette DNA, the bag is made by hand, using 40,000 beads in different colours and finishes, writes the Fendi IG. Photography by Johnny Dufort [IG].