Craig McDean Captures Fendi Fall Winter 2021 with He Cong, Malika, Rianne, Tianna

Models He Cong, Malika Louback, Rianne Van Rompaey and Tianna St. Louis front Fendi’s Fall 2021 campaign, styled by Melanie Ward. Designers behind the campaign are Kim Jones in the lead, Silvia Venturini Fendi and her daughter, Fendi jewelry designer Delfina Delettrez, with Craig McDean [IG] behind the lens./ Hair by Guido Patau; makeup by Peter Philips

This is Kim Jones’ first ready-to-wear collection for the Italian luxury house, a presentation of luxurious neutrals tailoring inspired by the closets of the five Fendi sisters. "Fun isn't always just about bright colors," Jones wrote in the show notes. "It can be about really luxurious self indulgence, which pleases the person wearing it more than anyone else."

From refined chic to investment dressing, the fall collection is ultimate in low-key sophistication.