Matthieu Blazy takes the Chanel 25 [IG] handbag — okay every version of the Chanel 25 handbag — and puts them in the eager hands of house ambassador Margot Robbie. Michel Gondry’s 2002 music video for Kylie Minogue’s ‘Come Into My World’ adds the magic touch of more Blazy joy from Chanel to us.

It’s contagious as Robbie cruises through a Parisian neighborhood, multiplying into yet more Robbies with yet another version of the Chanel 25 handbag.

We know it’s a global mess outside this little charade, but the ‘Wuthering Heights’ star takes her ‘make a little joy’ mission seriously. We’re with you Robbie. Craig McDean [IG] is on photography and Shelia Single on creative direction.

Take Note: W Magazine is reporting now that searches for Chanel 25 handbags have increased by 6,648% since last year.

Chanel won’t be sharing financial stats for months, being a privately-held company. There’s a 60/40 chance Blazy will just blow Anderson off the map. LVMH has a first quarter earnings call on April 14th. It could be 70/30 a week from now. And what other brands will be impacted by Blazy’s runway joy-fest for grownup women?