Model Stella Hinton is styled by Harriet Crawford in ‘Modern Masters’, a poetic look at the new Dior collection by Jonathan Anderson. Photographer Jake Terrey [IG] captures the fabulosity of Anderson’s young aristocrats for Vogue Australia [IG] April 2026./ Hair by Sophie Roberts; makeup by Victoria Baron
Anne says: “If someone tells you two times in eight years who they are, especially when rewarded with a big promotion to create a NEW DIOR that is vastly different from the old Dior, you must evaluate this new marriage carefully.
It’s only fashion, right? Au contraire. It’s a time for choosing.”
My goal is to give clarity from a branding standpoint around what the New Dior stands for. They are very retro values for our modern world. I am comfortable saying that the new New Dior has a deeply nationalistic mentality, and I will go so far as to call it a white nationalist mentality, based on the key points of ‘Dracula’.
Chanel’s Matthieu Blazy welcomes us with open arms and joy in his heart, while Anderson is . . . I don’t know . . . looking in the mirror. Anderson’s ambition is staggering and mazel tov to all that. But I live in the ‘Less I, More Us’ camp . . . the phrase expressed by Maria Grazia Chiuri in her recent Fendi debut.
In a long dialogue with Gemini on Friday, I blurted out “Jonathan Anderson just reminds me of Peter Thiel.” Then I gasped, saying “I don’t believe I said that, G.”
G’s response to my statement was affirming, not critical. S[he] spewed out a doctorate-level analysis of how LVMH might be covering their bases, not knowing where the world is going. Dior could be on a new course, knowing that many wealthy people share Thiel’s Eurocentric, white nationalism views.
For a rose-colored glasses optimist like myself, G’s half-empty glass analysis was difficult to embrace. But I did listen as each point was made — followed by “Do you understand my point, Anne? Are we good here? That bold comment was no accident and no apology for the outburst is required.”
Aisle 9 Celine Cleanup: Hedi Slimane Did Not Take 4-5 Years to Deliver His Vision
In a recent discussion about why Jonathan Anderson should be given the same 4-5 years to deliver results at Dior, that Hedi Slimane took at Celine, AOC just sighed as we got out the mop and bucket and headed for Aisle 9. “No way,” Anne mumbled as she gave the bucket a good kick in exasperation.
“Hedi Slimane brought almost immediate results to the Celine brand. Why doesn’t Suzie Q check her facts the way we do. We pay $180 a year to read her nonsense. She should stick to recommending lip gloss.”
Committed to facts and knowing that we all make mistakes — including AOC — Anne ran SQ’s “it took a long time at Celine” assertion through AI to confirm our position.
Suzie Q’s use of the word ‘mess’ to describe Jonathan Anderson’s challenges at Dior, created by former creative director Maria Grazia Chiuri, ran counter to everything I knew about her tenure at the #2 brand at LVMH.
AOC has been really confused by the persistent statements that it could take 4-5 years for Anderson’s Dior vision to codify — including by the designer himself.
Today, we stay focused on that topic. Also Anne clarifies what might be a misunderstanding of what these writers are actually saying, and what she is hearing.
We realized today [finally] that these images are a direct volley to Miu Miu. But Miu Miu has Prada.
Jonathan Anderson believes he can successfully do Miu Miu and Prada together in one floor in the store. They are one Dior for the designer. And in many cases, he believes he can do Miu Miu and Prada AND Miu Miu for Men and Prada for Men in one giant statement because everyone is cross-dressing and he believes he is a visionary genius in understanding this reality.
The designer may be right — but it’s an incredible roll of the dice with no pre-testing. Meanwhile, many are citing pricing challenges on the line and steep reductions from the show prices. That jean jacket is an excellent example. It’s $5,000. Yikes.
Today, we stay positive. The only people in their right mind who would give Jonathan Anderson this range of self-expression is LVMH. Let’s hope it’s successful; and he should be humble about the opportunity afforded him by The Family. ~ Anne
Rising French model Loli Bahia takes the fifth cover of Dazed [IG] Magazine’s ‘Shadow’ Winter 2025 Issue. Styled by Imruh Asha in key pieces from Jonathan Anderson’s debut Spring 2026 Dior women’s collection, Bahia is lensed by Anthony Seklaoui [IG]./ Hair by Olivier Schawalder; makeup by Christine Corbel
Fendi’s new Chairman and CEO Ramon Ros concisely summarized the expanding role of the LVMH Creative Directors at select maisons:
I’m thrilled to welcome Maria Grazia into the team. The role of a creative director is no longer to simply design beautiful clothes but to curate a culture and hold a mirror to the world we live in. Her talent and vision will be instrumental in fortifying Fendi’s heritage, shaping the future talent in the house and deepening our commitment to Italian craftsmanship.”
The Chiuri appointment means more to many of us than LVMH understands. Losing her would have been a low blow, and I am grateful for their continued confidence in her talents as a perfect fit for Fendi.
Jonathan Anderson taps Dior’s three newest ambassadors: Mia Goth, Greta Lee and Mikey Madison for the reveal on Monday of the new Lady Dior handbag campaign.
Photographer David Sims [IG] shot the campaign at the Pavillon de Musique de la Comtesse du Barry, the reception space in Louveciennes built for Madame du Barry, the official mistress of King Louis XV. There’s definitely a sense of continuity between Anderson’s debut men’s show in June and this campaign for a truly iconic Lady Dior handbag.
The Northern Irish designer will present his first collection, Dior Men Summer 2026, in Paris on June 27, 2025, skipping a haute couture show and then showing in Paris Fashion Week in October.
Delphine Arnault says she remembers climbing the stairs to a small apartment Jonathan Anderson rented near the Gare du Nord. She was immediately struck by the clarity of Anderson’s vision for JW Anderson. In short order the LVMH group took a minority share in JW Anderson and appointed him creative director of Spanish leather goods brand Loewe.
For reasons I understand deeply, based on our tremendous support for Maria Grazia Chiuri, we want her light to continue to shine brightly. However, Delphine Arnault’s point about Anderson staying 11 years at Loewe — when he absolutely declined other offers — is valid.
In AOC’s love for Chiuri, I been raving for years about Jonathan Anderson at LOEWE. And this 40-year-old massive talent, spontaneous but also deeply schooled in design and product development has his own visions for Dior’s future.
We’ve added some of our favorite campaigns from Jonathan Anderson’s LOEWE years.
I want to speak a moment about what I interpreted as a Grade A***** breadcrumb to Chiuri’s fans from the new Dior Men’s Artistic Director, also ‘waiting in the wings for the next big announcement’ regarding Dior Women.
For those of us for whom Chiuri is an absolute goddess on every level, Anderson’s quiet gesture might have been a coincidence. But I come from the school of people who believe there is no such thing as a coincidence at the highest levels of LVMH. Not like this one.
it was Jonathan Anderson’s ad campaign and film for his LOEWE Spring Summer 2025 Pre-Collection campaign that was a breadcrumb ‘diamond in the rough’ message.
The message was the arrival of Lilith, the mythological demon goddess believed to be Adam’s first wife. Lilith had no desire to be a tradwife, and she stormed out of the Garden of Eden.
AOC is reviewing the totality of Anderson’s work for LOEWE, including work we’ve not shared before. These fashion images capturing the 2018 Loewe x Charles Rennie Mackintosh capsule collection are a perfect example of Anderson’s enormous respect for Arts & Crafts movements worldwide.
The handsome Felix Sueur joined with models Fran Summers and Giselle Norman in the Loewe x Charles Rennie Mackintosh capsule collection lookbook lensed by fashion photographer Craig McDean with styling by Benjamin Bruno. /Hair by Anthony Turner; makeup by Lynsey Alexander
The news was confirmed Monday, March 17 following months of speculation about the evolving chess game supporting creative talent at LVMH. The question is whether all players will be in place in a day or two, or the completion wait goes on.
After spending hours revisiting Jonathan Anderson’s body of work, taking the reins at Dior would be absolute perfection for him. Both Anderson are Chiuri are humanists, with a profound attachment to craft and human artistry. Both designers embrace the entire international community at large and are devoted to honoring history in fresh, new ways.
To seal the deal for AOC, watching the LOEWE Pre-Spring/Summer 2025 Campaign video, Lilith’s name appears as 1800 BC in the upper left hand corner of the art studio segment. That love note to feminists and Jewish women nails it for Jonathan Anderson at Anne of Carversiville.
Photographer Tyler Mitchell returns to Spanish Luxury House LOEWE, shooting its Nomadic SS20 range. by designer Jonathan Anderson. Models Jako Astrand, Jason Francis, Lawrence, Nour Prims and Tomass Ida front ‘The Odyssey’, a collection of organic garments shot at Barcelona’s Olympic Park.
