Jonathan Anderson delivers one of the sweetest, loveliest, most poetic, tranquil, untroubled, innocent, painterly ad campaign reveries to have sprung from his fantabulous imagination.
We are in the land of sweet damsels Dru Campbell, Laura Kaiser, Sunday Rose and Zhao Ziqi drifting like angels into the ethereal safe space of young women with trust funds.
Perhaps they are Stepford wives, only appearing to be human. Anderson’s distaste for strong, in-motion women has become deeply troubling after a decade of Chiuri’s women.
Not to knock on the door of their collective consciousness, but perhaps these lovelies are suffering from ennui, a deep, weary boredom and listlessness, a grey feeling where life’s routines feel dull and meaningless.
The institutional investment community, led by Morgan Stanley, is actively baking a steep "management and creative risk premium" into Dior's valuation, explicitly losing faith in the brand's near-term trajectory.
