Jonathan Anderson's First Lady Dior Handbag Campaign with Mia, Greta and Mikey AOC Fashion

Jonathan Anderson taps Dior’s three newest ambassadors: Mia Goth, Greta Lee and Mikey Madison for the reveal on Monday of the new Lady Dior handbag campaign.

Photographer David Sims [IG] shot the campaign at the Pavillon de Musique de la Comtesse du Barry, the reception space in Louveciennes built for Madame du Barry, the official mistress of King Louis XV. There’s definitely a sense of continuity between Anderson’s debut men’s show in June and this campaign for a truly iconic Lady Dior handbag.

The ‘Chouchou’ Is Born

In 1995, French First Lady Bernadette Chirac commissioned a custom handbag for Princess Diana’s visit to Paris.

Initially called ‘Chouchou’ [French for favorite], the design incorporated the ‘Cannage’ motif, referencing the cane chairs in Christian Dior's original salon, and the lucky charms Monsieur Dior always kept with him.

Princess Diana so loved her ‘Chouchou’ that she carried the bag to the 1996 Met Gala. Within the orbit of Princess Diana’s world, the bag was affectionately called ‘Lady Dior’. Over time, the Lady Dior name gained traction globally, leaving ‘Chouchou’ to bow out in favor of the royal-sounding pedigree called Lady Dior.