Watching the campaign film, I did process it through the lens of current New York Knicks madness. In the new Nike film celebrating the New York win, it’s the gritty joy of everyday New Yorkers that is celebrated by that young man with his front teeth knocked out running into one giant block party across the city.
Without trying to make urban grit glamorous, and the challenges of New York prices for everyday New Yorkers a minor problem, it’s the comeback story that is one giant, symbolic fist pump that is inspiring many of us.
When it comes to sports marketing, capturing the crowd is as important as capturing the athletes. Even more so now when we see the near-impossible achieved before our very eyes. There are several important stories to tell coming out of the big Knicks victory.
