The New York Knicks Comeback and Burberry Fall 2026 'A Good Sport' Campaign

The New York Knicks Comeback and Burberry Fall 2026 'A Good Sport' Campaign AOC Fashion

The Burberry Fall 2026 ‘A Good Sport’ Campaign puts Mario Sorrenti [IG] behind the lens with Elliott Power on video. The focus is Burberry’s long association with sports culture, as World Cup soccer swings into action across Mexico, America and Canada.

The familiar face of Romeo Beckham — and his positioning in the image architecture — inspires the sound of the crowd. Rosie Huntington-Whiteley is in her usual, yummy-mummy form, part of a series of stills that feel flat in a way that Beckham’s doesn’t.

The Burberry ‘A Good Sport’ campaign also includes actors Bright Vachirawit, Jason Sudeikis and Jodie Turner-Smith; athletes Declan Rice, Leah Williamson and Naomi Girma; and models Bebe Parnell, George Anderson, He Cong, Neelam Gill and Shivaruby.

David Lane takes the creative director credit, with Tamara Rothstein on styling. / Hair by Shiori Takahashi; makeup by Lauren Parsons

In Sports, The Crowd Rules: Not Kings, Queens or Presidents

It’s probably not fair to write about this campaign after the emotional roller coaster ride we had with the New York Knicks last week. The ‘A Good Sport’ campaign comes to life through the film. Not all, but most of the stills capture little of the British eccentricity we’ve associated with recent Burberry campaigns.