Watching the campaign film, I did process it through the lens of current New York Knicks madness. In the new Nike film celebrating the New York win, it’s the gritty joy of everyday New Yorkers that is celebrated by that young man with his front teeth knocked out running into one giant block party across the city.
Without trying to make urban grit glamorous, and the challenges of New York prices for everyday New Yorkers a minor problem, it’s the comeback story that is one giant, symbolic fist pump that is inspiring many of us.
When it comes to sports marketing, capturing the crowd is as important as capturing the athletes. Even more so now when we see the near-impossible achieved before our very eyes. There are several important stories to tell coming out of the big Knicks victory.
Models Ajok Daing, Neelam Gill, Sherry Shi and Zak showcase the Body by Victoria 2026 [IG] campaign. Photographer Dan Beleiu [IG] captures the sleeping beauties styled by Priscilla Polley./ Designer Adam Selman; hair by Sonny Molina; makeup by Jezz Hill
British-Punjabi model Neelam Gill leads an absolutely-lovely, summer cover story for Vogue Singapore’s May 2025 ‘Sonder’ issue. Konca Aykan styles Gill in Gucci’s pre-autumn 2025 collection, shot in Spain by Javier Castán [IG]./ Makeup by Iria Salgado; hair by Mariona Botella
Most recently, Neelam Gill appeared in Gigi Hadid’s Vogue US cover story that inspired our jazz age dive into the Harlem Renaissance.
The Jazz Age in all its glory will be on view at tonight’s Met Gala.
