A Sobering Look at Burberry's Winter 2024 Campaign and Financial Winds
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Burberry Lunar New Year 2024 Campaign Shot by Ryan McGinley in Chendu, China
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Burberry brand ambassadors Chinese actor Tang Wei and actor, singer, producer Chen Kun, along with models He Cong, Wang Xiangguo and Alex Schlab, front the Burberry Lunar New Year 2024 campaign.
The Burberry Prorsum knight rides on every piece, and has not been replaced in this Year of the Dragon. The Chinese celebration images were lensed by Ryan McGinley [IG] in the city of Chengdu, one of China’s fastest growing cities.
Read MoreBurberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast
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After spreading its British wings to international cities with its ‘Burberry Streets’ sightings, Burberry’s Daniel Lee again heads home, assembling a motley British-related and credentialed crew for the brand’s Spring 2024 campaign.
Tyrone Lebon again is the photographer for Burberry, rowing in total synchronocity with Daniel Lee.
One sports figure in the campaign is professional boxer Somali-British Ramla Ali, who is also a Dior ambassador. She’s rather dear to AOC’s heart.
The founder of Sisters Club, Ali scored a vindicating win over Julissa Guzman, in early November. The luxury brands boxer suffered a ‘shocking’ defeat to Guzman in June 2023, which is why we use the word ‘vindicating’.
Read MoreOyadeas! The Burberry Holiday 2023 Campaign Is A Splendiferous Emotional Getaway
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Oyadeas! I simply adore Creative Director Daniel Lee’s Burberry Holiday [IG] 2023 campaign. ADORE IT!! It’s charming, genuine, not camp but quiet luxury gone a tiny bit wild.
Roe Ethridge [IG] shoots this precious masterpiece, with creative direction by Carina Frey and Stefanie Barth.
The logo fully communicates Burberry without ruining the larger-image, buy-me item. He’s leaving before you can be annoyed with him — sort of like an apparition. He’s like “Chill, Anne, I’m leaving.”
Actually the Burberry knight reminds me of the Tribute of Light show outside my high-floor, lower Manhattan window after Sept. 11 in New York. Tribute always came to visit us and even stayed the night. But then he was gone when I woke up, off to bring a bit of hope and serenity elsewhere in our complicated world.
For a couple years we tried to trap him for at least a cup of morning French Roast, but Tribute always outsmarted us, slipping out the window at dawn.
Read MoreBurberry's New Pop-Ups and Immersive Events Design Live Well in a Psilocybin World
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The field of Burberry winter 2023 purple roses popping into the first floor of Seoul’s Shinsegae Department Store's Gangnam branch is a feast for our psilocybin-loving eyes.
This new Burberry pop-up in Seoul is sophisticated, charming in a totally-modern way and also a reflection of ‘restrained psychedelic design’. There is nothing ‘flashy’ about the visual design. It beckons us, however to explore the shop — which is a key attribute of a successful pop-up.
‘Restrained Psychedelic Design’
Magic mushrooms inspired profound introspection and spiritual connections long before the rise of monotheism.
In a world where psilocybin use is coming at us in a profound and urgent way — after a Nixon-administration 50-year ban — my reaction to the Burberry purple roses display was instantaneous.
My memory was transported to my own use of psilocybin and a dark night walk I took, eventually sitting down next to a flower bed on my own lawn.
Read MoreEmma Mackey Is Face of New Burberry Goddess, Vanilla-Rich Refillable Bottle Fragrance
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Burberry Goddess fragrance grows its green credentials with the release of its new fragrance in a refillable bottle. The running wild with lions campaign starring British-French actor and new ambassador for Burberry Beauty Emma Mackey, released on July 31.
The inspiring, emotional Burberry Goddess video was created with live footage of lionesses in their natural environment and CGI [computer-generated imagery] technology.
Read MoreDaniel Lee Rolls On As Burberry Resort 2024 Meets London New Bond Street Store Renovation
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On June 29, 2023 creative director Daniel Lee’s evolution of the Burberry brand continued with the opening of the renovated New Bond Street store in London.
The 22,000 sq m space stretching over three floors, has been transformed into a minimal, modern space with an with open-plan design.
It’s safe to say that in the area of store design, Burberry has met the 21st century, and there is nothing uniquely British about the interior environment.
Read MoreProrsum Knight Is Wilding in Scotland and Ireland in Burberry Fall 2023 Campaign
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Burberry’s [IG] Winter 2023 campaign is out, lensed by Tyrone Lebon [IG] in Scotland’s Isle of Skye and Northern Ireland’s Giant’s Causeway.
About the cow . . .
AOC needs to make one small point. We are thrilled with the cow, and the speed with which Burberry delivered it. It was only Monday in writing about Daniel Lee’s second Resort 2024 collection, that we brought up cows for Burberry. Voila! We have a cow.
It’s great but . . .. . . it was cows in relation to the Burberry dandelion print revised to a daffodil. Because we are promoting a great climate change study with cows and daffodils.
Read MoreScott Trindle Taps Burberry's Pastoral Punk Energy for September 2023 Vogues
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First up for Vogues September is Burberry, styled by Tabitha Simmons in images that give us a solid dose of dopamine dressing. Models Elise Crombez, Grace Musase, Jean Campbell, Pratik Shetty, Sherry Shi, and Shivaruby are fired up and ready to commune with our precious outdoors.
British photographer Scott Trindle is behind the lens in Great Missenden for select Vogue issues.
Read MoreBurberry Summer 2023 Swimwear Collection Channels Adventure and Burberry Check
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British luxury house Burberry unveiled its Summer 2023 Swimwear Collection channeling the brand’s signature code of adventure.
It was Jacqueline Dillemman - a buyer in Burberry’s Paris store, who had a flash of inspiration in 1967, while preparing a presentation for the British ambassador Sir Patrick Reilley.
Dillemman removed [cut out] the check lining from a coat lining and wrapped it around luggage and an umbrella. Voilà. The Burberry Check was reborn for today’s world.
There’s zero politics that I see in the campaign. But there’s much about the ‘60s and early ‘70s that did embrace a revolutionary optimism among open-minded young people worldwide.
This early concept of the global citizen was not universally shared in America or Britain or in most countries of the world. But the idea took root in the minds of millions of young people, who never dreamed that it would be so difficult to get to the promised land 60+ years later. ~ Anne
Read MoreBurberry Drops New Creative Expression-2 by Tyrone Lebon in a Good Start
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Daniel Lee’s Burberry debut is gaining momentum, as he charts a new course for the brand. This part 2 drop of the new ad campaign called ‘The New Creative Expression’ delivers new personalities to help define the Burberry ‘family’.
The Burberry Family Expands
South Korean football star Son Heung-min became a Burberry ambassador in June 2022. The brand devotes major online presence to a serious interview with the Premier League player, now living in the UK.
Entering the Burberry fam is Georgia May Jagger, who delivers near British royalty as the daughter of The Rolling Stones singer Sir Mick Jagger and model Jerry Hall. Jagger also delivers a sensual jolt to the emerging Burberry narrative.
The star of the campaign is the Equestrian Knight logo, revived from the brand’s archives and oh so Burberry. Add him to a corgi image, and the Brits are swooning. I adore its presence everywhere — in an almost off-kilter manner. The knight is also ubiquituous in the fall 2023 collection — on labels in unexpected places. ‘Off-kilter’ is a Burberry theme on my mind.
Read MoreDaniel Lee's Burberry Spring 2023 Campaign by Tyrone Lebon Targets British Identity
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It was difficult to miss the equestrian knight motif racing across the new Spring 2023 Burberry Campaign as part of “the first creative expression” shared by Daniel Lee, Burberry’s Chief Creative Officer.
For AOC, our focus was on the faces of the British heritage brand Burberry, the visualization of who wears this brand.
Daniel Lee, with roots in West Yorkshire, England agrees. “Burberry flies the flag for Britishness and for the UK and for culture. So, we have to use our platforms because we have a responsibility to communicate those things,” Lee told ‘Vogue Runway’ in December.
The designer continued:
"I don’t know if this is the right way to say this, but more than surprising people, I really would like them to see the new vision and feel reassured — like, ‘Oh, yeah, this makes sense: This is what Burberry should be.’”
Read MoreDaniel Lee Becomes Burberry Creative Director As Riccardo Tisci Departs
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Riccardo Tisci’s departure from Burberry is not unexpected — and none of the rumblings questions around Tisci’s design talent of vision. The question involved much more the continuation of his edgy and goth aesthetic at Burberry — the look that brought him great notoriety and success at Givenchy.
Most creatives and fashion writers don’t engage themselves in a brand’s financial performance. Loving a collection is all that counts. Choosing words that should not be misconstrued by readers, Vogue’s Sarah Mower queried the strategic wisdom of Tisci’s “border-free, non-nationalistic points of view.”
When AOC looked at financial performance under Tisci’s Burberry, clearly the brand basically treaded water. For every new Burberry customer, the luxury brand lost an existing one.
Read MoreShakira and Burna Boy in Burberry Holiday 2022 Campaign by Torso
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Shakira takes the spotlight with Nigerian singer, songwriter and record producer Burna Boy in Burberry’s Holiday 2022 Campaign, titled ‘The Night Before’ . British Vogue Fashion Director Julia Sarr-Jamois styles the music stars in images by Torso Solutions.
Read MoreRiccardo Tisci and Jared Buckhiester Make Workwear for Burberry Resort 2022/23
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Writing about the new collection, Vogue’s Sarah Mower raises the issue of Burberry’s “border-free, non-nationalistic points of view.” The Guardian came close to raising the same issue, when Marco Gobbetti resigned in June 2021, to return to Italy as CEO of Salvatore Ferragamo.
Read MoreGisele Bundchen in Burberry TB Summer Monogram Campaign by Luigi & Iango
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The Creative Plot — in Anne’s Vivid Imagination
“We have to make a decision, Edward. Are we flying solo or together on this rocketing Gisele back into the stratosphere mission? I have more flexibility than you do, Edward, if we fly together. But consider that V made a big splash with her a few days ago. That was the appetizer, but it was 5-star dining. It was as if an earth goddess had arrived from another planet.”
Edward nodded his head in agreement — two top-drawer fashion guys who understand they have a mission to do this Gisele re-entry right. “Together, Riccardo. We go together on May 24th. It will be like the Arrival of the Mothership from Close Encounters of the Third Kind.’
Read MoreBurberry's Lola Bag Is Back with a Big Bang Campaign
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“Lola is confident, she’s cool, and she’s effortless’ Burberry claims about women who who are locked in Lola’s [handbag] orbit. Bella Hadid and Jourdan Dunn are joined by Lourdes Leon and Ella Richards [granddaughter of Rolling Stones guitarist Keith Richards] in the Burberry Lola handbag campaign created by Torso Solutions.
Horses — both real and mechanical — are a common Burberry icon and they are industrial origins, techno-world art in the new images styled by Suzanne Koller. Zach Apo-Tsang works on set design with Ryan Chappell acting as director of photography and movement.
Read MoreBurberry S/S 2022 Campaign by Mert & Marcus and Chris Rhodes
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Irina Shayk, Mona Tougaard, Paula Rudevica, Rianne Van Rompaey and a cast that also includes Chisom Okeke, Chu Wong, Claus Royo, Erwan Konate, Manolo Teodosiu, Maria Keidj, Miles Gardner, Niclas Baker, Sita Zampou and Vira Boshkova join forces in Burberry’s S/S 2022 Campaign.
Mert and Marcus [IG] captured the studio shots, which are mixed with candid images at Burberry’s Spring Summer 2022 presentations.
Read MoreBurberry Lunar New Year 2022 Campaign Celebrates Tiger's Strong, Confident Spirit
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Models Liu Bingbing, Liu Chunjie, Wang Xiangguo and Yang Ling front Burberry’s Lunar New Year 2022 campaign, lensed by photographer Feng Li.
The exclusive collection is presented in a series of images that celebrate the year of the tiger’s strong, confident spirit. The collection features a tiger stripe animal print in an orange hue that adorns our signature Lola and Olympia bags, as well as cashmere scarves and sneakers.
Read MoreBurberry Outerwear Winter 2021/22 Collection Lensed by Ewen Spencer
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