Daniel Lee Rolls On As Burberry Resort 2024 Meets London New Bond Street Store Reno AOC Fashion

On June 29, 2023 creative director Daniel Lee’s evolution of the Burberry brand continued with the opening of the renovated New Bond Street store in London.

The 22,000 sq m space stretching over three floors, has been transformed into a minimal, modern space with an with open-plan design.

The black and white checkerboard tiles meet sensually oversized, blue, beige and warm brown furniture in which the decor is truly the backdrop for the clothes.

It’s safe to say that in the area of store design, Burberry has met the 21st century, and there is nothing uniquely British about the interior environment.

Green plays a major roll in this second Burberry Resort 2024 collection collection, with a dandelion print center stage. Oh the faux humility of the British!

If only the dandelion was a daffodil, King Charles would probably bestow a royal warrant on the pattern because the latest news is that daffodil extract fed to cows in their cattle feed reduces methane production by as much as one-third.

The method is now in trial at farms across England and Wales, and ALL believe this could be a game changer. Seriously, British cows and daffodils — run with it, Daniel Lee. Stella would! I’m telling you first.