Burberry summer 2023 by tyrone lebon: Tianna st.louis

British luxury house Burberry unveiled its Summer 2023 Swimwear Collection channeling the brand’s signature code of adventure.

The collection celebrates escapism and includes The Burberry Check, first used to line the brand’s raincoats in the 1920s.

It was Jacqueline Dillemman - a buyer in Burberry’s Paris store, who had a flash of inspiration in 1967, while preparing a presentation for the British ambassador Sir Patrick Reilley.

Dillemman removed [cut out] the check lining from a coat and wrapped it around luggage and an umbrella. Voilà. The Burberry Check was born for today’s world.

Burberry summer 2023 by tyrone lebon: angelina kendall

Photographer Tyrone Lebon continues his close creative and mental synergy with Burberry’s creative director Daniel Lee.

Models include Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, and Tianna St. Louis.

The accompanying Burberry campaign is filtered through a retro film lens, backed up by an electronic soundtrack that keeps the campaign modern — even if it’s ‘60s nostalgia ‘The Graduate’, with a strong California vibe and a sensual undercurrent. I’m not certain what the British equivalent movie is.

The campaign's short film features an original score by Vegyn, known for his work on Frank Ocean's "Blonde" and "Endless."

There’s zero politics that I see in the campaign. But there’s much about the ‘60s and early ‘70s that did embrace a revolutionary optimism among open-minded young people worldwide.

The adventure embraced travel to foreign lands as international air fares became affordable. Many young people, who were on the road, had a thirst and mindset to experience and understand new cultures.

This early concept of the global citizen was not universally shared in America or Britain or in most countries of the world. But the idea took root in the minds of millions of young people, who never dreamed that it would be so difficult to get to the promised land 60+ years later.

Burberry summer 2023 by tyrone lebon: ismael auguiste

I’m searching for info on Britain [sorry Burberry], but this gem just caught my eye.

At a key point in the 1960 presidential campaign of Senator John F. Kennedy, a dynamic young leader from Kenya named Tom Mboya visited him.

Mboya led a campaign of his own that would eventually bring hundreds of African students to America for higher education, including Barack Obama Sr., President Obama's father.

This is a fascinating story. Remember, Kenya didn’t declare its independence from Britain until December 12, 1963.

Burberry summer 2023 by tyrone lebon: candace demers

AOC didn’t know that Burberry actually once made tents and outfitted explorers in Antarctica. Wow.

And I forgot about the hot air balloons. We’ll see how the actual Fall 2023 merchandise sells, but the marketing campaign has a lot of appeal to AOC. Fingers are crossed for Burberry! ~ Anne