The Oklahoma Heiress Who Says She Can’t Get a Fair Shake from Nantucket Losers
/Oklahoma influencer Kylie Swanson is making tiny waves for the Wall Street Journal Magazine, lensed by Cahline Tompkins [IG]. I don’t actually understand why this Nantucket minor dustup is relevant to WSJ Style [IG] August 2025 issue, except to use it to appeal to more MAGA-loving readers.
Trump is suing WSJ for the high-quality work the editorial team is doing on Trump’s association with the Epstein case.
Kylie Swanson presents herself as a luxury-loving heiress from Norman, OK, whose set for her social media posts are the places where she’s house sitting with her husband and child.
Readers know how meticulous AOC is in researching stories. We are empty-handed in validating any aspects of Kylie Swanson’s story. We’re not alone.
How Is Kylie Swanson an Influencer?
TikTok user @eastcoaster25 posted a slideshow on the social media platform entitled, “‘Connecticut Housewife’ Exposed” on March 2, 2025. With over 85.6K views in March, the post cautioned social media users against the brand messaging of social media influencer Kylie Swanson, wrote Daily Dot.
Swanson says she’s from Norman, Okla, the state’s third-largest city with a population of 128,000. The heiress’ father is supposedly a car dealership magnate, but even Google AI is clueless on her father’s name and her family identity. That’s highly unusual.
This story reminds me of the much larger one — based on social media engagement — covered in the New York Times this week in ‘How the Right Shaped the Debate Over Sydney Sweeney Ads.’ [free now from AOC]. As the statistical facts come out, libs didn’t lose our minds over the Sweeney ad campaign for American Eagle.
The vast majority of us either liked the campaign or found it distasteful personally but defended the campaign’s legitimacy. All this abundant liberal outrage alleged by Republicans never happened. And the anti-Sweeney voices that got the attention had small digital media followings.
I say much larger because an Apple News search for Kylie Swanson only brings up the WSJ post. On WSJ Style IG, the lead digital image top of page has 5K likes. On her own IG, with 80K followers, Kylie Swanson has 11K likes on a Martha’s Vineyard carousel launched June 29. That’s nothing for a so-called influencer. Also on Swanson’s IG, the above lead image has a whopping 2.3 K likes, prompting a resounding ‘meh’ on the entire enterprise from AOC.
The Daily Mail is also jumping on the story, trying to stir up trouble over the people of Nantucket not feeling the vibe for the heiress who signed her lease in the spring and launched a 4-day, $3800 ‘Camp Nantucket’ event.
DM’s headline reads: ‘Oklahoma heiress outrages Nantucket after renting house for summer and breaking billionaire island’s secret codes’.
Nantucket Billionaires Are Worried About Losing Their Houses, Not Kylie Swanson
I’m not sure which billionaire’s codes are at risk here, but Billionaire investor Barry Sternlicht’s Nantucket beach house had to be demolished in 2024 due to erosion.
Climate-related environmental losses are such a serious problem in Nantucket, that property values are in free fall. On Sheep Pond Road, a home listed for $2.3 million in September 2023 ended up selling for $600,000 in February 2024.
The more AOC reads about the environmental catastrophe happening on Nantucket island, the more I understand why the locals didn’t appreciate the Oklahoma heiress expecting to have her own expenses comped for the promised publicity she was generating for Nantucket.
When she was willing to pay, Kylie Swanson brought in outsiders from Connecticut. And we, my friends, are snobettes for thinking that maybe the heiress is a bit much for the original home of America’s whaling community to digest. Times are not good in Nantucket right now.