Burberry [IG] Creative Director Daniel Lee takes us to Wolterton Hall in Norfolk, England, a historic British setting that served as a key source of inspiration for the Fall/Winter 2025 collection and now the campaign. Lee brings the sumptuous yet restrained location to life again in the appropriately-named Burberry Fall/Winter 2025 ‘A Grand Escape’ campaign, lensed by Sam Rock [IG].

The campaign cast includes British actors Rupert Everett, who has acted in ‘The Madness of King George’ and ‘A Royal Night Out,’ Luther Ford, who played Prince Harry in ‘The Crown’, and artist Jeny Howorth are joined by models Assa Baradji; Iris Lasnet, who made her runway debut in the FW2025 Burberry show; Leon Keenan, Libby Bennett, Lina Zhang, Rubuen Bilan-Carroll and Tristan Watkins./ Hair by Shiori Takahashi; makeup by Ammy Drammeh

Burberry Fall 2025 Fabrics Splendor

In a new Burberry collection that treats fabrics like the king’s riches and transforms them with sophistication and Tatler taste, Daniel Lee’s Burberry vision morphs into splendor that may surpass in execution his original intention and high hopes with a rebooted design process.

There is nothing ordinary or pedestrian about the clothes — a past-collections Burberry observation of more than one creative director enchanted by working-class Brits. The Burberry transformation clearly surpasses Gucci’s word-salad efforts under Sabato De Sarno, hands down.

Burberry Uptick in Brand Desirability

Britain’s favorite brand is far from being out of the woods, but CEO Joshua Schulman said recently: "Over the past year, we have moved from stabilising the business to driving Burberry forward with confidence.” Multiple reports reinforce Schulman’s claim to an uptick in brand desirability. Best of all, he said the Autumn 2025 collection is being "well received by a broad range of luxury customers" as it is rolled out through stores.

Burberry can’t escape the global economy insanity being generated by a certain American president, needlessly added to an already long list of luxury market challenges.

Daniel Lee was in the hot seat when new CEO Schulman arrived. I’m not saying he’s out of the hot seat, but Lee has been impressive in taking a deep breath, keeping his head down and putting his considerable talents to work in what amounts to a 180° hairpin turn. Clearly Schulman championed his talent and ability to reboot in public and Daniel Lee delivered.

The historic roots of Wolterton Hall are blue blood. And without using those words out loud to describe this collection — and as long as Burberry can also be attached to the necessary “I love my Burberry just the way it is, thank you” customers — this new campaign resonates.

Some hi-grade, systemic design fertilizer has been poured on Burberry soil. It’s fitting that Lee turned to Wolterton Hall to launch this turnaround experiment. After all, this estate was commissioned by Horatio Walpole, the 1st Baron Walpole of Wolterton, who was the younger brother of Sir Robert Walpole, Britain’s first de facto Prime Minister, who served from 1721 to 1742.

The construction began in the early 1720s, a period when the Palladian style was gaining significant traction in England, admired for its harmonious proportions and classical influences originating from the designs of the Venetian architect Andrea Palladio.

The British admired the Palladian style for its clean, orderly, and classical features, which symbolized stability, rationalism, and virtue. It sounds very Burberry to me, don’t you agree? 21st century modernized, of course.

May the force be with you Burberry. ~ Anne