A Sobering Look at Burberry's Winter 2024 Campaign and Financial Winds

A Sobering Look at Burberry's Winter 2024 Campaign and Financial Winds

Burberry rolled out a massive model and talent roster for its Winter 2024 campaign, lensed by Tyrone Lebon. Unfortunately, even the excitement-generating post-Burberry runway appearance of Agyness Deyn in the celebrating Britain campaign can’t stop the financial blood that Burberry is hemorrhaging so severely that the 168-year brand that left its listing on the FTSE 100 on Wednesday.

Arthur Willams shoots the hauntingly beautiful film, with creative direction by Daniel Lee.

Other models include Adwoa Aboah, Amin Lawal, Babacar N’doye, George Osborne, Henry Kitcher, Jude Furnivall, Lauren Theobald, Lila Moss, Lily Donaldson, Lina Zhang, Long Li, Maya Wigram and Nora Attal. / Hair by Shiori Takahashi; makeup by Ammy Drammeh; set design by Emma Roach

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Gisele Bundchen's Bright Red Lips Glam Drop in Alaïa’s Spring 2024 Campaign

Gisele Bundchen's Bright Red Lips Glam Drop in Alaïa’s Spring 2024 Campaign

Supermodel Earth Mother Gisele Bundchen headlines Alaïa’s Spring 2024 campaign with bright red lips and a mile-wide smile. Now, THIS is a glam drop.

The red lipstick blew Anne away — with a big smile. Just two days ago she was saddened by a group of women — ones Anne regards as strong women’s rights activists and people she’s worked with on political campaigns — just crucifying Taylor Swift over her red lipstick.

Lulu, AOC’s AI assistant, reminded her that red lipstick has long been associated with the suffragettes and women’s rights.

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Burberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast

Burberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast

After spreading its British wings to international cities with its ‘Burberry Streets’ sightings, Burberry’s Daniel Lee again heads home, assembling a motley British-related and credentialed crew for the brand’s Spring 2024 campaign.

Tyrone Lebon again is the photographer for Burberry, rowing in total synchronocity with Daniel Lee.

One sports figure in the campaign is professional boxer Somali-British Ramla Ali, who is also a Dior ambassador. She’s rather dear to AOC’s heart.

The founder of Sisters Club, Ali scored a vindicating win over Julissa Guzman, in early November. The luxury brands boxer suffered a ‘shocking’ defeat to Guzman in June 2023, which is why we use the word ‘vindicating’.

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A Celestial Sparkling Kim Kardashian for Marc Jacobs Resort 2023-4 by Tyrone Lebon

A Celestial Sparkling Kim Kardashian for Marc Jacobs Resort 2023-4 by Tyrone Lebon

Kim Kardashian returns to Marc Jacobs [IG] for a 2023/4 resort collection launch, bringing her platinum Rapunzel tresses with her. Kim also appeared in the fall 2023 campaign.

Tyrone Lebon is behind the lens, capturing Kim’s shimmering silver corset top and silvery gray embossed stipe jeans, styled by Alastair McKimm.

Kardashian’s self-discipline leaves us incredulous, being an engaged mom to four kids, an entrepreneur and businesswoman in multiple enterprises, a lawyer in training with a focus on prison-reform and wrongly-imprisoned people, and a committed gym-rat who works out two hours a day.

Some of the best people in fashion and retail — Angela Ahrendts, former CEO of Burberry and EVP of Apple Retail, for example — are on KK’s team today.

On the one hand, Kim’s touch is everywhere but her management partnerships now cross two-three other Kardashian-Jenner businesses including Kylie’s new Khy apparel brand.

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Gigi Hadid Sparkles in Paris for Self-Portrait FW 2023 Campaign by Tyrone LeBon

Gigi Hadid Sparkles in Paris for Self-Portrait FW 2023 Campaign by Tyrone LeBon

Gigi Hadid returns to Self-Portrait in a FW 2023 campaign inspired by butterflies and shot by Tyrone Lebon in a private residence in Paris.

Glitter shimmers in abundance in the Self-Portrait campaign, both in the ready-to-wear pieces and the The Bow Bag, considered a signature bag for the brand.

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Prorsum Knight Is Wilding in Scotland and Ireland in Burberry Fall 2023 Campaign

Prorsum Knight Is Wilding in Scotland and Ireland in Burberry Fall 2023 Campaign

Burberry’s [IG] Winter 2023 campaign is out, lensed by Tyrone Lebon [IG] in Scotland’s Isle of Skye and Northern Ireland’s Giant’s Causeway.

About the cow . . .

AOC needs to make one small point. We are thrilled with the cow, and the speed with which Burberry delivered it. It was only Monday in writing about Daniel Lee’s second Resort 2024 collection, that we brought up cows for Burberry. Voila! We have a cow.

It’s great but . . .. . . it was cows in relation to the Burberry dandelion print revised to a daffodil. Because we are promoting a great climate change study with cows and daffodils.

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Burberry Summer 2023 Swimwear Collection Channels Adventure and Burberry Check

Burberry Summer 2023 Swimwear Collection Channels Adventure and Burberry Check

British luxury house Burberry unveiled its Summer 2023 Swimwear Collection channeling the brand’s signature code of adventure.

It was Jacqueline Dillemman - a buyer in Burberry’s Paris store, who had a flash of inspiration in 1967, while preparing a presentation for the British ambassador Sir Patrick Reilley.

Dillemman removed [cut out] the check lining from a coat lining and wrapped it around luggage and an umbrella. Voilà. The Burberry Check was reborn for today’s world.

There’s zero politics that I see in the campaign. But there’s much about the ‘60s and early ‘70s that did embrace a revolutionary optimism among open-minded young people worldwide.

This early concept of the global citizen was not universally shared in America or Britain or in most countries of the world. But the idea took root in the minds of millions of young people, who never dreamed that it would be so difficult to get to the promised land 60+ years later. ~ Anne

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Burberry Drops New Creative Expression-2 by Tyrone Lebon in a Good Start

Burberry Drops New Creative Expression-2 by Tyrone Lebon in a Good Start

Daniel Lee’s Burberry debut is gaining momentum, as he charts a new course for the brand. This part 2 drop of the new ad campaign called ‘The New Creative Expression’ delivers new personalities to help define the Burberry ‘family’.

The Burberry Family Expands

South Korean football star Son Heung-min became a Burberry ambassador in June 2022. The brand devotes major online presence to a serious interview with the Premier League player, now living in the UK.

Entering the Burberry fam is Georgia May Jagger, who delivers near British royalty as the daughter of The Rolling Stones singer Sir Mick Jagger and model Jerry Hall. Jagger also delivers a sensual jolt to the emerging Burberry narrative.

The star of the campaign is the Equestrian Knight logo, revived from the brand’s archives and oh so Burberry. Add him to a corgi image, and the Brits are swooning. I adore its presence everywhere — in an almost off-kilter manner. The knight is also ubiquituous in the fall 2023 collection — on labels in unexpected places. ‘Off-kilter’ is a Burberry theme on my mind.

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Gigi Hadid Poses in 'Baby, Light My Fire' Mode for Self-Portrait Spring 2023 Campaign

Gigi Hadid Poses in 'Baby, Light My Fire' Mode for Self-Portrait Spring 2023 Campaign

Gigi Hadid fronts Self-Portrait’s [IG] Spring Summer 2023 Campaign, a collection of skimpy little pieces guaranteed to help any woman find her inner tigress. It’s raw and sensual — just the way the Self-Portrait woman wants it, says Han Chong, Founder and Creative Director of Self-Portrait.

Photographer Tyrone Lebon and Gigi brought the campaign to life in a series of videos and images, shot in the perfect New York parking lot.

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Daniel Lee's Burberry Spring 2023 Campaign by Tyrone Lebon Targets British Identity

Daniel Lee's Burberry Spring 2023 Campaign by Tyrone Lebon Targets British Identity

It was difficult to miss the equestrian knight motif racing across the new Spring 2023 Burberry Campaign as part of “the first creative expression” shared by Daniel Lee, Burberry’s Chief Creative Officer.

For AOC, our focus was on the faces of the British heritage brand Burberry, the visualization of who wears this brand.

Daniel Lee, with roots in West Yorkshire, England agrees. “Burberry flies the flag for Britishness and for the UK and for culture. So, we have to use our platforms because we have a responsibility to communicate those things,” Lee told ‘Vogue Runway’ in December.

The designer continued:

"I don’t know if this is the right way to say this, but more than surprising people, I really would like them to see the new vision and feel reassured — like, ‘Oh, yeah, this makes sense: This is what Burberry should be.’”

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Gigi Hadid Dazzles New York in Self-Portrait SS-2023 Preview by Tyrone Lebon

Gigi Hadid Dazzles New York in Self-Portrait SS-2023 Preview by Tyrone Lebon

Supermodel Gigi Hadid returns to Self Portrait [IG], in its preview Spring-Summer 2023 campaign. Gigi looks more glamorous than ever, styled by Alex Harrington. British photographer Tyrone Lebon [IG] brought great creative chemistry with Hadid to the streets of New York, urban sensual-vibe images.

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Sydney Sweeney's Miu Miu 'Wander' Bag Campaign by Tyrone Lebon

Sydney Sweeney's Miu Miu 'Wander' Bag Campaign by Tyrone Lebon

‘Euphoria’ star Sydney Sweeney fronts the new Miu Miu ‘Wander’ handbag campaign, shot by Tyrone Lebon. Sweeney is deeply embedded in pop culture consciousness, playing the villain Cassie in season two of ‘Euphoria’ and starring as the easily antagonized Olivia Mossbacher in ‘The White Lotus.’

Sweeney compares the two roles, saying “I don’t think as many people took me seriously in ‘euphoria’ because I took my shirt off.” In ‘The White Lotus’, Sweeney keeps her clothes on and people call her “amazing”.

This is exactly the kind of rebellious, young woman candor that Miuccia Prada loves.

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Hailey Bieber for Miu Miu SS 2022 Campaign by Tyrone Lebon

Hailey Bieber for Miu Miu SS 2022 Campaign by Tyrone Lebon AOC Fashion

Photographer Tyrone Lebon [IG] shot MiuMiu’s SS 2022 Campaign featuring models and talents Alex Bouthors, Emma Corrin, Ever Gabo Anderson, Hailey Bieber, Lee You-Mi and Mame Bineta Sane. Lotta Volkova styled the campaign with creative direction by Lina Kutsovskaya. Poppy Bartlett did the set design.

Tyrone LeBon Flashes Italian Alps Snow Birds for Bottega Veneta Fall Campaign

Tyrone LeBon Flashes Italian Alps Snow Birds for Bottega Veneta Fall Campaign

Fans of Phoebe Philo’s ‘old Celine’ breathed a sigh of relief when her protégé Daniel Lee arrived at Bottega Veneta as the new creative director. To see former Celine photographer Tyrone Lebon shoot Bottega Veneta’s ad campaign thrilled many supporters of the brand. Lebon returns for his Fall 2020 release..

Shot at night in Italian Alps snow, the campaign features Abbey Lee, Mona Tougaard, Quinn Mora, Sascha Uhlemann and Tobias Dionisi.

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