Maison Alaïa Spring 2025 Campaign with Daria Werbowy AOC Fashion

Fashion industry hearts skipped a beat with Alaïa’s [IG] Spring 2025 campaign release of supermodel Daria Werbowy images, shot in Miami by Tyrone Lebon [AOC Archives].

Updated 2/22/25: 8 new images

Alaïa at the Guggenheim

Alaïa’s Pieter Mulier showed his Spring 2025 collection in New York City at the Guggenheim museum in September. Never the site of a major fashion show, the vibe merger of the Guggenheim’s curvaceous architecture with Maison Alaïa’s modern-art adoration of womanly curves was an energy field in perfect synchronicity.

Guggenheim Museum New York City Photo by Nicholas Ceglia on Unsplash

“The link between America and Alaïa has always been so strong…Americans have been the first clients of Alaïa since the beginning,” Mulier said at showtime.

In their own words, Maison Alaïa chooses words like ‘purity’ as a core concept behind the new Daria Werbowy campaign, writing:

“Daria Werbowy illuminates these images. She radiates an intense, raw and timeless sensuality. She is the Alaïa woman in all her freedom. More sublime than ever in her sheer simplicity.”

Daria Werbowy [AOC Archives]