Supermodel Gigi Hadid returns to Self Portrait [IG], in its preview Spring-Summer 2023 campaign. Gigi looks more glamorous than ever, styled by Alex Harrington. British photographer Tyrone Lebon [IG] brought great creative chemistry with Hadid to the streets of New York, urban sensual-vibe images.

Hadid also fronted the London-based brand’s Fall-Winter 2022 Campaign: Gigi Hadid Fronts Self-Portrait Fall-Winter 2022 Campaign, Lensed by Zoe Ghertner

Self-Portrait Founder and Creative Director Han Chong shares his thoughts on the campaign:

We wanted to preview our new collection in an interesting way – taking the collection to the streets rather than on the runway, and seeing them in a natural and urban setting which feels more connected to us as a House and to our customers. Gigi really captures the electricity of these new designs against New York City’s vibrant backdrop. She and Tyrone Lebon formed a magical partnership in bringing the spirit and sensibility of our brand to life for this special preview.