Burberry Spring 2024 Campaign by Tyrone Lebon Enlists Unique, Inspiring Cast AOC Fashion

After spreading its British wings to international cities with its ‘Burberry Streets’ sightings, Burberry’s Daniel Lee again heads home, assembling a motley British-related and credentialed crew for the brand’s Spring 2024 campaign.

Tyrone Lebon again is the photographer for Burberry, rowing in total synchronocity with Daniel Lee.

The lineup includes Amelie Steele, Bukayo Saka, Damon Alburn, He Cong, Iris Law, Jessie Buckley, Jourdan Dunn, Jun Ji-hyun, King Krule, Matthew Ball, Naomi Janumala, Neneh Cherry, Rachel Weiss, Rakim Janneh, Ramla Ali, Son Heung-Min, Stevie Sims, Tems.

One sports figure in the campaign is professional boxer Somali-British Ramla Ali, who is also a Dior ambassador. She’s rather dear to AOC’s heart.

The founder of Sisters Club, Ali scored a vindicating win over Julissa Guzman, in early November. The luxury brands boxer suffered a ‘shocking’ defeat to Guzman in June 2023, which is why we use the word ‘vindicating’.

AOC deliberately avoided the word ‘revenge match’, which is how the fight in Monte Carlo was promoted and reported on. We’re tired of ‘revenge’ — especially in highly-religious countries like America or Saudi Arabia.

Anne watched the June 2023 fight between Ali and Guzman; and felt so badly for the heavily-favored Ali’s defeat. AOC had just written about her Dior Lady 95.22 Bag campaign.

This cast of talent is more of a Burberry orchestra playing an ensemble concert to discrete customers — not that there’s anything discrete about these designs. The customers are discrete in not being too keen on advertising their exclusive-club status in affording Burberry.

This is the same distinguishing approach AOC has discussed in comparing Gucci Valigeria luggage campaigns to Rimowa luggage campaigns.