Emma Mackey Is Face of New Burberry Goddess, Vanilla-Rich Refillable Bottle Fragrance AOC Eye

Burberry Goddess fragrance grows its green credentials with the release of its new fragrance in a refillable bottle. The running wild with lions campaign starring British-French actor and new ambassador for Burberry Beauty Emma Mackey, released on July 31.

The inspiring, emotional Burberry Goddess video was created with live footage of lionesses in their natural environment and CGI [computer-generated imagery] technology.

Shygirl, who first worked with Burberry’s Riccardo Tisci on the FW 2021 presentation, provides the vocals with TSHA. Blane Muise and Teisha Matthews use professional names Shygirl and TSHA.

"Lionesses represent female unity and strength. They are confident and move together. Much like them, we stand on the shoulders of the women who came before us and those who bolster us throughout our own lives," Mackey explained about her love of the campaign.