Matthieu Blazy’s Chanel is in high gear, manifesting clarity of vision, intention, artistry and modernity expressed in the Coco Beach 2026 Campaign.
Creative director Sheila Single [IG] and photographer Julien Martinez Leclerc [IG] deliver an atypical summer campaign that is driven by graphic composition and precise placement.
Blazy’s women are so on the move — much like Coco Chanel herself or Chanel’s fabulous CEO Leena Nair — that being suspended in stillness, lying motionless on black sand — they are out-of-predicted behavior mode.
AOC’s Mycelium Man outsmarts us with a hard stop. I know; I know. Here she goes again with the mushrooms. Get used to it.
A trial underway in Hong Kong’s High Court has indirectly drawn attention to how Chanel handles unsold and discontinued inventory on a seasonal basis. Court documents reveal details of Chanel Hong Kong’s once-routine destruction practices.
Yes, it’s staggering to read that the house reportedly destroyed between 10,000 and 20,000 discontinued Chanel products every six months as a matter of standard business operation.
This allegation is not fake news! But it’s old news and should be treated as such.
AOC has covered this topic extensively and is pulling from the archives to give us all a reality check on the facts. Generally-speaking, all the major luxury houses have stopped destroying unsold products.
Legislation went into effect in the European Union on July 19, 2026, that not only puts a legal stop to the destruction of luxury house products but requires all the major houses to file regular documentation on how they have handled the issue of unsold goods every year.
Bruno Pavlovsky, president of fashion and president of Chanel SAS, put the success of Friday’s announcement that Chanel has acquired the heritage shirtmaker Charvet, squarely on the shoulders of Chanel artistic director Matthieu Blazy and the almost immediate rapport that Blazy kindled with siblings Anne-Marie and Jean-Claude Colban, who today run Charvet, bought by their father in the 1960s.
There’s major romance in this Chanel buys Charvet business story, spring-boarded by the intense love affair between Coco Chanel and Arthur ‘Boy’ Capel. As a stand-alone human relationship story between the couple, the facts are cinematic.
Like Anne before him, Matthieu Blazy knew nothing of this love story until he began going throughn the Chanel archives. Armed with the knowledge that Coco Chanel bought shirts for her lover Boy Capel at Charvet — and probably borrowed them regularly — Blazy decided to introduce himself to the famous shirtmaker, then owned by siblings Anne-Marie and Jean-Claude Colban.
